INSOMNIA STREAM: IMPRESSIONS EDITION.mp3
07/31/2024Numbers Lady
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Speaker 2
00:01:47 Father, that's me and you.00:01:52 Can't hear you.
00:03:20 That's me.
Speaker 3
00:04:10 No.Numbers Lady
00:04:37 So.Speaker 4
00:05:50 Ever been close to tragedy? close to folks you have. Have you ever felt the pain so powerful, so heavy you collapse? No.00:06:25 That's the impression.
00:06:37 I've never had the yards to go so high. You need a string which don't possess or has it ever come down to do or die. You got to rise above the rest.
Speaker 5
00:07:02 Tonight.Speaker 6
00:07:11 Because I'm sure it is.Speaker 7
00:07:15 Yeah.Speaker 4
00:07:24 I would have just never been tested. I'd like to think that if I was, I would pass. Look at the tested in there before the grace choirs might be a coward. I'm afraid of what might.Speaker 8
00:07:40 What's the?Speaker 9
00:07:53 Let's see.Speaker 4
00:08:18 Night long wood because I know someone who has wonder if I could and makes him wonder if I've never had a better night. Gone wood because I'm sure it isn't good, but I haven't yet.00:08:32 And I'm.
00:08:35 That's the impression that I get.
Speaker 10
00:08:51 Brew 2500 newspapers in every state in the Union from the great metropolitan dailies down to the smaller weeklies, there will be delivered the staggering total of over three.00:09:01 1,400,000,000 selling impressions to the leading national weeklies, women's publications and press magazines. Over 365,000,000 selling impressions month after month through 5000. Billboards over 2,900,000,000 selling impressions delivered along the highways and byways of America.
00:09:21 Through the Great Red Network of the National Broadcasting Company, with its sixty powerful.
00:09:26 890,000,000 selling impressions through newspapers, billboards, magazines and radio to every great worthwhile advertising medium, day after day, week after week, month after month, throughout the year there will be delivered no less than 7,560,000,000.
00:09:46 Telling impressions with Fleet America. There is a great new line of Pontiac Sixes and eight. They simply must see before they buy any car.
Speaker 9
00:09:57 Welcome to the insomnia stream.Devon Stack
00:10:03 Impressions Edition I'm your host, of course, Dev and Stack. Hope you're having a.00:10:11 Good week so far it's Wednesday evening.
00:10:16 Today, we're going to talk about impressions, not the kinds of.
00:10:20 Impressions that people do trying to impersonate.
00:10:25 Celebrities, but some of these impressions involve celebrities, but rather impressions on your mind.
00:10:34 You know, it's in fact it's a word that's used, say, like at Twitter, you can look at how many impressions did this tweet get?
00:10:45 Ohh, got a million impressions. And what does that mean exactly?
00:10:49 That means that it's was scrolled past, maybe looked at for a second, maybe not.
00:10:56 Maybe someone stared intently at it for 4 minutes.
00:11:00 Doesn't you know they don't know? I mean, I'm sure. I'm sure they they have metrics somewhere, but you don't get to know.
00:11:07 But you get to know how many eyeballs, how many pairs.
00:11:10 Of eyeballs rather.
00:11:12 Had this in their feed.
00:11:14 At least for a moment.
00:11:17 Because that's all that it really takes sometimes, and especially on a platform like Twitter or on on really any kind of social media.
00:11:26 If you have a thought that's repeated over and over and over and over again, no matter how or where you are of propaganda and how it works, no matter how much you think you're an independent thinker, your mind in some ways is still a sponge.
00:11:44 Just soaking up ideas around it now. Again, part of what I try to do here on this channel is to harden your defenses against some of this stuff right by by explaining how it works. But yeah, even someone like me, I'm not impervious to this stuff.
00:12:03 And when you see.
00:12:06 Movies and we're going to go over some, you know, movies tonight and some of the product placement that takes place and and why they do that repetition still has a way of of penetrating those defenses and getting in there.
00:12:22 Now, what started this was I was doing some research.
00:12:27 On.
00:12:28 An experiment that I had.
00:12:30 Heard of when I was a kid.
00:12:33 And some of you might have heard about this.
00:12:36 James Vickery in the 1950s.
00:12:41 The story goes for those of.
00:12:43 You have heard it.
00:12:44 That there was an experiment in a movie theater in Fort Lee, NJ.
00:12:50 And what happened was victory inserted subliminal messages.
00:12:56 In a movie.
00:12:58 Where periodically throughout the film real quick.
00:13:02 Like A-frame, of the film every so often.
00:13:06 Would just say drink Coca-Cola.
00:13:10 Or would say eat popcorn.
00:13:15 And it was so quick that it was imperceptible. Most people you couldn't, you couldn't see it.
00:13:23 And at the end of this movie, they.
00:13:25 They took a look at the sales.
00:13:28 And realized that popcorn sales are increased by 57.8%.
00:13:34 And Coca-Cola had increased by 18.1%.
00:13:40 As a result of these subliminal messages.
00:13:45 Well, the truth is.
00:13:47 That was all made-up.
00:13:49 That never happened.
00:13:52 James Vickery was an ad man who wanted to.
00:13:57 Create some buzz about his abilities as an ad man and and had floated that out there as a rumor that he had done this experiment to make it sound as if he was some kind of innovative guy and so people could reach out to him for his services. But it turns out he later admitted that he just made it all up.
00:14:16 And it's a rumor that, you know, even though this is from 1956.
00:14:20 Even it's a rumor that persists even today. In fact, I think there's even YouTube videos of, you know, people telling about, like, oh, did you hear about the experiment, the James Vickery experiment when it's.
00:14:32 It's all total ********, because, quite frankly.
Speaker 9
00:14:36 You.Devon Stack
00:14:36 Don't do it that way.Speaker 9
00:14:39 It is too quick.Devon Stack
00:14:41 For your brain to pick up on.00:14:43 So it kind of defeats the purpose, like maybe once or twice you'll you'll perceive. Ohh, eat popcorn.
00:14:52 Or drink Coca-Cola. If it's so fast, like maybe you'll blink at the exact right moment, so you'll get like the strobe light effect, right?
00:15:00 You know anyone that's seeing a strobe light, things in motion that are really fast, look choppy and you almost get like a or like a timing light on a on an engine where you can actually see the the engine almost see seems to to stop moving because the timing light is timed exactly to the movement of the pulleys and the belts.
00:15:20 Right.
00:15:21 Well, so maybe maybe someone's blinking right at the exact moment and they see the ohh eat popcorn.
Speaker 9
00:15:30 When the truth is.Devon Stack
00:15:32 It works a lot better when you're.00:15:34 Just more obvious about it.
00:15:36 When you just when you just say it.
00:15:39 When you just say it over and over and over and over again.
00:15:47 So I started looking at some old advertising reports. There was this one here, talks about George Lois.
00:15:59 And I'm a play on the thing I clip of him before I.
00:16:04 I disappoint some of you.
Speaker 3
00:16:07 Hey.Speaker 7
00:16:12 It's 545.00:16:13 AM bad man, George. Lois can't wait to get to work.
Speaker 4
00:16:14 We go.Speaker 12
00:16:19 Oh man, I I don't understand. People who start 9:00 in the morning, 8:30. I just don't understand. If I'm not working by 6:30, you know, by the time I get to the office and get started. I mean, I gotta go crazy.Speaker 7
00:16:33 For more than 35 years, this son of Greek immigrant parents.Devon Stack
00:16:38 That's right, Greek immigrants. This guy sounds super Dewey, it's.00:16:42 Because he was born in.
00:16:43 New York in the 1930s when all.
00:16:45 The Jews were there.
00:16:48 He sounds super jewy, but he he was raised Greek Orthodox married.
00:16:54 My first thought was a Jew. Her name was Rosemary Lewandowski.
00:16:58 But she's a Polish immigrant or child of Polish immigrants that came to the country around the same time, also not Jewish, as far as I can tell, at least so this this guys is as Julie as he's going to sound for the whole rest of this segment. He's not actually a Jew.
00:17:17 Although he is credited with with basically the the the rollout of MTV, you know some really big campaign ad campaigns during the 70s and 80s. He's also credited to some extent with coming up with big idea mark.
Speaker 12
00:17:35 Marketing.Devon Stack
00:17:36 And big idea marketing was the term that would well, from Wikipedia, a successful big idea is more than a catchy slogan or a clever advertisement. It's a a strategic vision that guides the entire market effort. It is born.00:17:56 From deep insights into consumer behavior, market trends, and brand positioning, the insight driven approach that ensures that big idea is not only creative but also highly relevant and impactful. This would include, you know apples think different campaign.
00:18:14 That was part of Big Idea marketing where they decided to, you know, redefine Apple as a company by doing these big, you know, heavy-handed, almost campaigns where you're just bombarded with this new branding of this company, that before people just thought.
00:18:33 Of Apple computers like they would any computer. Just kind of some nerdy thing and now all of a sudden it's this big creative thing and they're they're using all these icons from pop culture, even though some of these guys, like, think like John Lennon was featured in some of these ads, and he was even alive when there was Apple computer.
00:18:52 And they that's. That was the the big it was very memorable. It stuck with a lot of people. In fact, I I don't think I still have it. But at one point I had a Jim Henson original Apple think different campaign ad because I was a, you know, Jim Henson.
00:19:11 Fan I guess to some extent still AM.
00:19:15 And and sorry it was.
00:19:16 It was big. It was another one would.
00:19:18 Be like Nikes, just do it.
00:19:21 You just get like some simple catch phrase and lots of lots of imagery. And again, it has nothing to do really with the product. It's just a feelings based in fact. That's what you're marketing. You're marketing a feeling, you're marketing the feeling of just do it, go, get motivated, go out there, just do it.
00:19:41 Look at all these these sharply dressed people running around and and and sweating and and pushing themselves their limit. Nike.
00:19:50 It has nothing to do with the the quality of the product doesn't have anything to do with the fit of the shoes or or the durability or anything like that. It's all about an image just like think different doesn't have anything to do with the computing power of the computer or what it can be used for or anything like that. It's just a feeling that oh, I'm going to be different.
00:20:10 I'm going to be different. I'm going to use an Apple computer instead of one of these stupid, you know, IBM computers that all the.
00:20:17 All the lame people use and so that's that's kind of the marketing that he was responsible for and him and and others and many of those others were Jewish. But but he's not.
00:20:30 Here he is with his his wife. When he was younger.
00:20:35 In New York.
Speaker 7
00:20:36 Has had little more on his mind.00:20:38 Than making the dreams of American businesses come true.
00:20:43 We're changing the reading.
Speaker 13
00:20:44 Habits of the USA, USA TODAY.Speaker 14
00:20:47 Enter continental like again and again.Speaker 2
00:20:49 I want my MTV, MTV.Speaker 10
00:20:52 I want my Maple Maple.Speaker 13
00:20:55 Maple, the delectable oatmeal that heroes cry for.Speaker 7
00:21:00 He may not look like a mogul, but George has created his way to the top of a $60 million agency.Devon Stack
00:21:08 $60 million agency and this is in 1980 is mid 80s.00:21:15 So then he describes what he thinks advertising is.
00:21:19 This is this is not so much the product placement where I get into a little or a little bit later here, but this is the more direct.
00:21:29 Hit you with this feeling, this big idea, and how he how he wants it to react with. I guess the consumers.
Speaker 12
00:21:38 So in on of all the smashing, sexy, accomplished babes who ever lived, Faberge reintroduces, I think, babe Cologne. Some some flying around messing with this idea about reestablishing the name and what's it, babe? Anyway, so some babes are gorgeous. Margo Hemingway. You see? You know, to to music. To Kathy Smith.00:21:58 He was on board with is the best advertising, the greatest advertising, I think is a combination of putting words in on their tongues and putting images in their heads.
Devon Stack
00:22:08 I told you he sounded super Dewey. He wants to put words on people's tongues.00:22:14 And images in their heads.
00:22:18 By bombarding you with this feeling sometimes when it has literally nothing to do with the product whatsoever.
00:22:26 He wants to put words on your tongue.
00:22:30 And images in your head that make you feel an emotional bond to this product or this brand.
Speaker 12
00:22:41 I know that advertising works in.Speaker 3
00:22:44 I read it every day.Speaker 12
00:22:46 And I know that advertising can make miracles, you know, in fact, I even think I call advertising poison gas.Speaker 9
00:22:49 I want my MTV.Speaker 12
00:22:56 You lay it out there and everybody falls down.Devon Stack
00:22:59 He calls it poison gas. He calls it so he sees advertising as poisonous gas.00:23:09 That he's releasing out into the world and it's knocking everyone out and making them unable to defend themselves against it and essentially turning into zombies. Now what what's he's talking about here? I don't. I didn't include the clips when he first took on Jiffy Lube as a client. It was a small business.
00:23:30 They had nine locations.
00:23:33 And in just a in less than a decade, they got up to 1000 locations just because of the advertising. Now another reason why advertising works.
00:23:45 Is and look this is.
00:23:48 Was it really true of the boomers, but also subsequent generations?
00:23:52 When people are trying to figure out what the norm is.
00:23:58 You know, let's say someone who's never owned a car before, you know, they're a teenager, they they get their first car, they they hear they're supposed to get an oil change. They don't know how to change their oil. They don't know where to go to. But if when they think oil change, they think Jiffy Lube, they're going.
Speaker 9
00:24:17 To go to Jiffy Lube.Devon Stack
00:24:19 Because they don't know where else to go to them, the advertisements. And This is why it's important to have so much of it all the time is it generates a false sense of consensus.00:24:33 Now, one of the reasons why I I I thought this was important was.
00:24:39 There was a bunch of clips flipping or flying around on Twitter the last couple of days, or I guess the last day about, you know, there was a apparently a debate with some long haired Fagot YouTuber who the algorithm seems to love because he's popped up at my feet a couple of times. Even though I find him intolerable.
Speaker 6
00:24:59 Don't even remember his.Devon Stack
00:25:00 Name but again, that actually YouTube algorithm is a good example of that too. Just like pop, pop, pop remember a couple of years ago Jordan Peterson, no matter what video you watched, it was like, oh, here's Jordan Peterson. Here's Jordan Peterson. Here's Jordan Peterson saying, you know, it's it's accomplishing the same mission here.00:25:17 But he he.
00:25:18 Apparently this guy was in a debate.
00:25:20 Sneaker and and whatever. And I saw some clip and what struck me was because they were arguing. And look, I'm where I got into this because this we were talking about age of consent and and basically sneakers argument.
00:25:34 Was he thinks that people should be able to get married younger essentially is what he's arguing for, even if they're not 18 yet. If the parents of both families agree, then they should be allowed to get married. Whatever.
Speaker 15
00:25:49 We're not talking about that tonight, OK?Speaker 9
00:25:52 But what struck me about the?Devon Stack
00:25:54 Why? He was debating the long haired fagot was he kept saying things like well, we've all agreed. We've all agreed that you're not an adult until you're 18. We've all agreed that kids aren't shouldn't be allowed to drive cars. We've all agreed and.00:26:14 What? What was weird to me was, first of all, sneaker never went, you know, whatever. He's not like the the master debater by any means, but he he never went. So who's all of we? Who's we? Who agreed.
00:26:27 Yeah. Who are you talking about exactly?
00:26:30 And it's it's I think that you see this a lot with leftists. They'll say, well, we've all agreed that climate.
00:26:36 Change is real. We've all agreed that this we've all agreed that that we've, you know, the science, the science is settled on this and and. And well everyone's passed that everyone everyone's OK with gay marriage. Now everyone's this. They'll they'll make these sweeping generalizations about what the consensus is because they're very consensus.
00:26:57 Driven. That's usually what informs them of their their morality. It's whatever they perceive the consensus being.
00:27:06 Which was another aspect to this debate was there was the point was made that 1020 years ago, this long haired ****** would not have agreed with trans kids, but now he does. But again, I don't think there was drilled in hard enough that the reason why that was so is 10/20.
00:27:25 Years ago, that was not his perceived I, you know, idea of what the consensus was. But that's what how leftists are, and that's how they're they're. And it's not just leftists. Look at Republicans, you know, 1020 years ago, Republicans would have said that they still were against gay.
00:27:42 And now they're they've decided that, well, the consensus has changed. So therefore my morality is going to be based on.
00:27:50 This consensus, this perceived consensus. So what you're doing with these advertisements is you're generating this.
00:27:59 Perception of what the consensus is, and in the case of Jiffy Lube it was well, this is just where people go to get their their oil changed. You know, that's why there's Coca-Cola signs on on everything. That's why Coca-Cola is willing to basically sponsor anything and everything. You know, if you ask for Coca-Cola.
00:28:20 To sponsor an event.
00:28:22 And just buy some banners, they'll do it as long as it's not something that's considered edgy or something like that, they'll they'll sponsor, they'll buy you some banners as long as they get to have a big Coca-Cola logo on it because we're surrounded by Coca-Cola logos and that gives everyone the impression that.
00:28:42 So this is just a normal thing.
00:28:44 Thing, it's a normal thing to drink this weird. What used to be a a a medicine for morphine addicts that had coke had cocaine in it to switch them from a morphine addiction to a cocaine addiction. It's totally normal.
00:29:04 To drink this this brown sugar water that's and has caffeine injected in it and actually still has coca plants in it. It's one of the, you know, Coca-Cola is one of the I think.
00:29:16 Maybe one of two companies.
00:29:18 But maybe even the only company in America that has an exception and is allowed to import parts of the the the plant that produces cocaine, they just remove the cocaine 1st. And because there's other alkaloids within the the that plant that Coca-Cola wants for its drink.
00:29:39 And they don't want any research done into that. It's like when they they banned marijuana, they didn't really ban marijuana. What did they ban? They banned THC. And So what they've done in some instances, right. You can sell CBD because that's another alkaloid that exists in marijuana plants. That doesn't. That's not technically banned.
00:29:59 So you can get legally, technically, unless you're in a state that might have passed an exception.
00:30:05 Or, you know, made a a new law.
00:30:07 You can use these other alkaloids that are found in in marijuana and this is my theory. I think that these these coca plants, these leaves that they use and they process and put into Coca-Cola also have these other alcohol not you know who knows what they are but have other alcohol because no one's.
00:30:28 No one can buy them and import them and and and and test them and try to find out. But they have other alkaloids that that park you up or or have some kind of pleasant addictive effect. Otherwise, why would they care, especially in the age of artificial flavoring, right?
00:30:43 But anyway, because you know it can't be very cheap, especially given how much Coca-Cola is consumed worldwide every year. I mean, it's gotta be a **** ton of coca.
00:30:51 Leaves they're importing.
00:30:53 So anyway.
Speaker 3
00:30:57 When you got.Speaker 7
00:30:58 It for 48 hours. We watched George Lois sell his ads, his products and himself.Speaker 12
00:31:08 Lifestyle guys coming about nine quarter to.Speaker 9
00:31:11 Joy, your joy.Speaker 12
00:31:15 And we have 5 or 6 total meetings here a day for each of our clients. And I'm their boy. And I believe in them. And you know, I happily, they believe in me.00:31:26 Why your coffee?
Speaker 16
00:31:28 And we know from the research that we're doing a significant number of consumers.Speaker 7
00:31:32 Who are aware?Speaker 17
00:31:34 Of the AIDS problem and the need to use democracy.Speaker 7
00:31:35 One of Georgia's newest accounts is a condom company, ready to start a TV campaign.Speaker 12
00:31:42 If you want to change America's attitudes, you gotta do it on TV and it's a 10 second commercial Wham, Wham, Wham, all fast, 10 second commercial great 10 seconds.Speaker 4
00:31:44 What's?Speaker 3
00:31:49 10.Devon Stack
00:31:52 You want to change America's attitudes? You got to do it on TV. I told you. He sounds very chewy. Like, yeah, I kept looking. I was like, there's no way.00:32:03 This guy's got to be he's got to be a crypto Jew or something. I don't think he is. I think I just think that he probably lived in a very Jewish neighborhood in New York.
00:32:12 But in New York.
00:32:14 But anyway, so one of his clients is Trojan.
00:32:18 Trojan condoms and he decides well, you know, 30 seconds is too lurid. All it really takes is 10 seconds. Just bombard them with 10 second ads over and over and over again, and eventually it'll it'll change the attitudes of Americans.
00:32:37 And now here's I tried to find the ad. Specifically, he starts pitching to them. But I couldn't find it. But I did find one of their first ads.
00:32:48 Which we'll play here in a second.
Speaker 12
00:32:50 And so it was. The year 1200 BC that the Trojans lost the Trojan War questions and and their group of young college there, and one student says Professor, do you think the pharmacist will exchange these Trojans for bits of lifestyles, pull back from the word lifestyle, way lifestyles and the punch line?Speaker 18
00:33:04 That's great.Speaker 12
00:33:08 The Edge says lifestyles. It's a matter of condom sense.Devon Stack
00:33:13 There we go. Actually I got it.00:33:14 Wrong guess it was lifestyle.
00:33:16 Cut. Damn it. Damn it.
00:33:18 Anyway, I'm still gonna play the the Trojan commercial. Maybe that that I could have found it. Then I guess if I'd been paying more attention, I guess it was. They were competing with Trojan and and doing lifestyle condoms. But it turns out Trojan commercials are also 10 seconds. So oddly enough, like all or at least the ones I found from the 1980s.
00:33:38 Again, I think it's because they thought it.
00:33:40 Was too lurid.
00:33:41 If we only do it for 10 seconds, but.
00:33:44 It's not because the throws you don't know TV commercials back then were thirty was the normal 60 was like considered too long. That was more infomercial really. You know like if you were advertising maybe some kind of something for old people, you know, they have the attention span for that.
00:34:03 15 Yeah, that was like an abbreviated you're going cheap with it. 10 is almost unheard of. That's really.
00:34:09 Really, really short.
00:34:11 So it's interesting that not, you know, lifestyles and.
00:34:15 And Trojan, we're, we're.
00:34:17 Doing 10 seconds, but here's the kinds of.
00:34:21 Changes.
00:34:23 That they were making with these commercials you wanted, you know you want to change the minds of Americans. You deal with TV. This is a Trojan condom commercial that first aired in 1975.
Speaker 18
00:34:37 To everything, there is a season and a time to every purpose under the heaven, a time to reap a time to laugh, a time to mourn, and a time to dance. The makers of Trojan condoms believe there is a time for children.00:34:55 The right time when they are wanted and Trojans have helped people for over half a century safely practice responsible parenthood.
Devon Stack
00:35:07 Ah yes, go out and have sex. Boomers and don't have children.00:35:15 Try not to have any kids and that seems to be a running theme with condom commercials. Now, of course, during the 80s there was a lot of, oh, you know, don't get aids, you know, make sure you know, go out and have sex, whatever you know, want to do whatever you want. Like, this is one from around the same time period that this that he was.
00:35:36 Pitching his his ad.
Speaker 19
00:35:38 You might know someone pretty well.Numbers Lady
00:35:41 But do you really know?00:35:42 Him.
Speaker 20
00:35:43 He had a life before he met you.Numbers Lady
00:35:47 The thing.Speaker 21
00:35:48 You're vulnerable.Speaker 12
00:35:50 Plugging condoms helps reduce the risk.Devon Stack
00:35:54 There's a whole lot of those, like go say you like to **** random people. I know how you feel, but it can be dangerous out there. Stay safe, ***** ** a Trojan.00:36:07 So there was a whole lot of that going on.
00:36:11 During that time period.
00:36:13 So now we're going to change gears just for a moment. Excuse me because.
00:36:22 Not only did they realize that the subliminal messaging doesn't doesn't matter, and talking about the product itself doesn't matter like what he was talking about, right? He was talking about with the lifestyles commercial. It had nothing to do with what the condom did. It was a it was a joke.
00:36:40 About Trojans like the actual.
00:36:43 Regions and has nothing you know nothing to do with sex or condoms or like that. The I guess the those other two ads sort of did, right. The first one was like, don't have kids wear a condom. And the next one was like, oh, don't get aids. They're dangerous aids.
00:36:59 But the big idea marketing was more focused on and I think you had to do that I guess to some extent with condoms because it was like it was still considered very edgy to even have a condom commercial in the first place.
00:37:11 So you you couldn't have that much fun, quote UN quote fun with it, right? You had to kind of keep it at least in the early years of advertising on television. You had to keep it within the realm of, well, it's a medical device. That's what it is. It's a medical device. You know, we can't be making these sex jokes right away. I mean, and that that's exactly where it.
00:37:30 Goes after that.
00:37:32 You look at Trojan commercials, which I did from the 90s. I forgot the download one, but there's they're all about, you know, go out and *** **** and and don't get aids. It'll be fine. Well, actually, before I do this.
00:37:46 Just because I did download it.
00:37:48 One of the ads that.
00:37:51 That uh.
00:37:52 He did produce was for a new root beer for PepsiCo. It was called mug root beer. I think it's still around and they were going to spend a **** ton of money on this new campaign trying to roll out mug root beer and sure enough.
00:38:12 I brought it or I looked for the old mug root beer ads.
00:38:16 They have nothing to do with root beer. It had nothing to with like, oh root beer tastes good or it's Yum Yum. I like me some root beer and it was just random. Like feel good. Root beer is great and there was one that was terribly disturbing. I don't know if this is the one or.
00:38:34 The other one.
00:38:36 It was also like this was very typical of the boomers with the advertising done for the Boomers. It was all about, hey, you know, be yourself.
Speaker 3
00:38:47 There's this guy holding the things you do. You wanna have a kind?Speaker 9
00:38:52 You're one-of-a-kind. It's just like you like it's it's not at all like it's a can of.00:39:02 Root beer but.
Devon Stack
00:39:02 It's you're one-of-a-kind. Feel good about yourself.00:39:07 Picture of root beer you're hearing the sound mug root beer. Well. Feeling good about yourself like this? This whole commercial is is basically saying you're awesome. Look how original you are. Look how quirky you are. You're so cool. No one's like you. You're like a special little ******* snowflake. By the way. Root beer. Yeah, you're looking. Look at that. Look, you do it.
00:39:27 Popping a wheelie on a bike? Yeah, you're so ******* awesome. Buy root beer.
Speaker 9
00:39:38 That's just like.Devon Stack
00:39:39 You alright? That's not the disturbing one. Let me let me get the disturbing 1.00:39:47 This is.
Speaker 9
00:39:57 All right. Can I download?Speaker 22
00:39:58 It.Devon Stack
00:40:01 I didn't download it. There was one where they said it let me see. Let me see if I downloaded it because.Speaker 23
00:40:07 It's just, it's just like, whoa.Devon Stack
00:40:11 How did? How did I know?Speaker 15
00:40:12 What?Devon Stack
00:40:13 Maybe I did a little. Hold on. Let me look through this real quick. I downloaded some. There's a lot this is going to be kind.00:40:18 Of a lot.
00:40:19 There's a lot.
00:40:19 Of videos that I I didn't get it, there's.
00:40:22 There's they changed the.
00:40:23 Song to where in the lyrics they say you love this. You know you love your car, you love your house, you love your kids.
00:40:34 But you especially love mug root beer. And I was like, say you love mug root beer more than your kids. Like, that's the way it looked.
00:40:43 But anyway, so now this has anything to do with root beer, just like oh, look at this, you're so.
00:40:47 Awesome drink root beer.
Speaker 19
00:40:51 Well.Devon Stack
00:40:52 They've discovered that another way to do this, instead of having to be.00:40:57 The ad camp, you know the the creative force behind the ad campaign and trying to get people to watch it by sitting down in there, being too lazy, their couch in between, you know, commercial breaks.
00:41:10 At home and they're watching TV.
00:41:13 Why don't we just insert products directly into things they're paying to go see anyway, let's do product placement.
00:41:22 What we'll do is we'll put recognizable products in the scenes of movies, and therefore you're already there. I mean, and in fact, you almost feel like it's more valuable because instead of a commercial which is being played during free programming at home, you're not in fact.
00:41:42 You're on this program to OK now it's time for me to go, you know, go to the bathroom or go get my snack or or whatever it is you're doing other than watching TV during the commercial break. Right. It's a big.
00:41:54 Like you're you're going to go do something else that's going to take your eyes off the screen, so why not make it so it's tied to something you paid money to see. You paid money to see, and people instantly value things that they pay money for more than things that they get for free. That's just the way that it is.
00:42:14 Even if you just make them pay a little bit, they're going to think it's more important because they have to think it's more important because they're paid money for it, and if they don't think that they're going to think they wasted money and no one wants to think that. And so you paid money for this. Your eyes are glued to the screen. The last thing you want to do if you're in a movie theaters get up and go to the bathroom. You don't want to miss any.
00:42:33 And so why not just include products in the movie? And I don't mean just, OK, there's a Pepsi can on the table, which of course obviously they do. And companies pay big money for this, but why not include the product as part of the story?
00:42:50 You know, famously like ET, right? The Reese's pieces in in ET that's considered one of the big successes of of product placement. In fact, I don't know if this is true, but when I was, you know, first studying to do because I you know I I I worked for an ad agency. I made ads, you know, I was involved in this process.
00:43:10 To some extent.
00:43:12 And one of the things they used to say was, well, when they first.
00:43:16 Or trying when they first wrote the script, it was M&M's.
00:43:21 And for whatever reason, you know the M&M come, you know, I guess I think Mars owns M&M's. They don't. They don't want to give permission to use M&M's.
00:43:32 In the movie.
00:43:33 And so Reese's pieces that I don't know if that's, I don't know if that's true or not, but Reese's pieces exploded. In fact, it's probably.
00:43:41 Still around? Almost.
00:43:43 Entirely because of ET.
00:43:46 So anyway, there's an agency that actually, that's all they do. They try to in the same way that you've got movie studios that you send scripts in if you're aspiring or it's not quite like this anymore, but it used to be if you wanted to get a a script, you know, turned into a movie.
00:44:05 You could you would learn how to format the script and and type it all up and and if you you know if you were lucky, you could get an agent to help out with this process and you would send it over to the studios and hope that someone the right person would read your script and and it would be turned into a movie or whatever.
00:44:23 There is actually ad agencies where you send in, or at least again, this is how it was in the. I believe this is the.
00:44:31 Early 90s, well.
00:44:33 Well, I guess late 90s of its Star Wars episode 2 on the screen there where you would send in scripts on how you would fit a product into a movie.
00:44:44 So there was actually it. It is literally quite literally a commercial in the movie.
00:44:50 It's not so much a a.
00:44:54 A subtlety like having you know, like if if this in the script already there's a seeing where they're they're eating breakfast cereal, then they ohh just we'll make it Cheerios. We'll make sure everyone knows it's Cheerios and so you have the big Cheerios logo on the screen and and everyone think Cheerios every time they think of that scene or whatever.
00:45:14 No, they were literally writing entire new parts to the script.
00:45:18 That would feature these products. So this is a guy that runs an agency like that.
Speaker 25
00:45:25 Let's call him buddy.Speaker 24
00:45:26 Buddy who wants a good part in a movie?Speaker 25
00:45:29 Right in London world premiere 2:00.Speaker 24
00:45:30 Needs a hard working agent.Speaker 25
00:45:32 Hi, Reggie, this is Tom Friedell.Speaker 24
00:45:34 Tom Friedell reads mountains of script.Speaker 25
00:45:36 We're looking for.00:45:37 The great role, a perfect role for our clients.
Speaker 24
00:45:40 But his clients are not actors.00:45:42 They are potato chips.
00:45:44 Bills since fast food restaurants.
Speaker 18
00:45:47 Ah, there it is. Tell Sue and take us somewhere really special.Speaker 24
00:45:50 Fridell got this part for Wendy's in crocodile Dundee 3.Speaker 13
00:45:54 While this is.00:45:55 Why LA is famous all around the world for its fine cuisine?
Speaker 25
00:45:59 What they did is pull up to the Wendy's sign and they say, you know. Good evening, Wendy.Speaker 24
00:46:04 Good evening, Wendy. So entertaining. You might not notice. It's a sales pitch.Speaker 25
00:46:09 It hits family target audience. It gets your late night drive through messaging and it was a.00:46:13 Perfect hit for us.
Speaker 24
00:46:17 It all started innocently enough. Hardly anybody seemed to notice it was Gordon's gin that brought together Humphrey Bogart and Katherine Hepburn and the African Queen.Numbers Lady
00:46:20 What is it?Speaker 13
00:46:32 Oh, you don't know what you're doing, miss. I'll perish without a hair of the dog.Speaker 24
00:46:38 But product placement really took off with a particular candy.00:46:42 And a lovable creature from outer space et T ate up the Reese's pieces and sewed plenty of kids, says marketing professor Peter Seeley.
Speaker 26
00:46:54 And it probably in the annals of product placement, has to go down as the best and most successful.00:47:00 Product placement of all time.
Speaker 24
00:47:02 And from that has grown an inescapable industry.Speaker 26
00:47:07 It's not gonna go away.00:47:09 Advertising is like water. It it, it finds a way to get through.
Speaker 24
00:47:15 With product placement, marketers target exactly the audience they want. Luxury car buyers put Tom Cruise and Alexis in minority report.00:47:27 Pitch makeup to teenage girls. Try Legally Blonde.
00:47:36 To reach young men, choose anything by Adam Sandler.
00:47:41 In Mr. Deeds, he goes to Wendy's.
Speaker 15
00:47:44 Thanks.Speaker 13
00:47:44 Stopping buddy.Speaker 12
00:47:45 Volume.Speaker 24
00:47:46 And product placement is so powerful it even made secret agent James Bond give up his English, Aston Martin or a German BMW.Speaker 10
00:47:57 Pay attention from 007.Speaker 14
00:47:59 First, your new car, BMW and.Speaker 24
00:48:02 Audiences apparently paid attention to sales of the Z3 convertibles took off. If you find it a little bit galling to see hidden ads after paying 8 or 10 bucks to get into the movie.Speaker 22
00:48:04 Four points rate.Speaker
00:48:06 So.Speaker 24
00:48:14 It may be some comfort to know the advertisers pay millions to get into the.Speaker 25
00:48:18 Movies. The reason why it is big business is movies cost so much money now to make and advertise that the studios are looking for other avenues and other partners to help subsidize those costs.Devon Stack
00:48:33 They're looking for other avenues and other partners to subsidize those costs.00:48:39 Which makes you wonder if it's not just, I don't know, Doritos that is paying film makers to insert products, if you will, into movies. And if they're willing to pay so much money. And they are. They pay millions and millions of dollars.
00:48:58 It must work.
00:49:01 It must work.
00:49:04 Because it's repetition.
00:49:07 Over and over and over again. Plus it it, it normalizes your brand.
Speaker 3
00:49:11 Yeah.Devon Stack
00:49:13 It's like what? What I was saying with Jiffy Lube. If you've got a kid watching a movie.00:49:20 Who hasn't developed an idea as to what brand of of Razor they're going to shave with when they get older?
00:49:29 But there's there's an obvious, you know, BIC.
00:49:34 Razor being used by one of their favorite movie stars in a scene or or something like that, or some other product that when they grow up and it's time for them to hit the marketplace and start buying products.
00:49:46 They don't know what products they like to some extent. Maybe they'll they'll want to go with the products that their parents had because it's familiar.
00:49:55 But a lot of people like to to break away from what their parents did and make their, you know, be independent. You're you, you know, just like that commercial for the root beer. You're you, you're special. No one's like you.
00:50:09 So you get out of the house and you want to, you know, you're tired of that brand that your mom and dad used to always get. You want to get.
00:50:14 Your own brand. What? How you going to come up with what you.
00:50:17 Yet.
00:50:18 Well, you're going. You're going to borrow from your experience, you're going to borrow from your perceived consensus. If you're one of these people that don't have any kind of moral fortitude or any kind of.
00:50:32 Really.
00:50:34 I don't know. Like.
00:50:36 If you're, if you're. If you're not, an. If you're an MPC. If you're an MPC, that's what's going to determine what you get.
00:50:44 You're going to just default to whatever the default setting is, and the way you're going to determine what the default setting is is what's the what's the most common thing I see.
00:50:54 What's the most common brand name that I see when I when I see people eating potato chips? OK, I guess I go with that. I guess I trust the crowd. I guess that I I trust the group, there's a video I did years ago on this where they did studies where they, I forget what the name.
00:51:12 Of the experiment was.
00:51:13 Where they had people come in and look at different drawings and all these drawings, there was a series of lines.
00:51:22 At different lengths, and they weren't so close in length that it was difficult for any, you know, the average person to determine which one was the longest one or which one was the shortest one they were.
00:51:34 Fairly.
00:51:35 Easy to to spot, even if you're you don't have the best eye for that. You know it wasn't. They weren't like trick questions.
00:51:42 And they present these images of these straight lines next to each other.
00:51:48 And in this room, the the people undergoing the experiment, only one of the people was an actual.
00:51:59 Like a real person, the other people were actors, so it would be like a room full of five guys thinking they were part of some experiment and they were supposed to just tell the scientist which line they thought was the longest line. And for the first couple rounds.
00:52:16 They, the actors say the obvious line that's the longest. Like Oh yeah, that's the longest line. That's the longest line. And then it gets to the real person. Who would they, who they would put.
00:52:28 Last and he of course, would say, yeah, that's the longest line. Well, after about three or four of them after they established that, this idea that it's not, yeah, they're not ******* with them. They've they've established a baseline. That. OK. Well, the group seems to to be on the same page with me for the first, you know, four or five of these these pictures.
00:52:48 The actors would then be told to lie and pick a different line as the longest line, and when it got to the last person that wasn't actually an actor, the person who was actually participating in the experiment. They found that it's a substantial amount of these participants, rather than believe their eyes.
00:53:08 Would just go along with the group and whether or not they were doing this because they wanted to avoid some kind of social awkwardness. They didn't want to rock the boat. Or maybe they actually perceive that line as as different because of the feedback that we're getting from this perceived.
00:53:29 Consensus. Who knows, but it did affect the judgment of the people participating in this experiment. But dramatically, when people that were that were or were representative of a consensus.
00:53:44 We're saying ohh this we've all agreed. We've all agreed that even though your eyes say this line is is clearly longer than the rest of them, we've all agreed that this line over here is actually the longer one. We've all agreed that trans kids is is normal. We've all agreed that gay marriage is what we've all agreed the scientists.
00:54:04 That we've all agreed, you know, that the vaccine is good, we've all agreed.
00:54:11 We've all agreed that that Reese's pieces pieces is is awesome. Even even aliens like it, and that's that's pretty much how people make their decisions. They're right about Adam Sandler, Adam Sandler, and maybe it's the Jew in him or whatever. But his movies are are ******* full of product.
00:54:30 Placement. This is someone put together a montage of all the product placement or not. Maybe not even all, but like a lot of the product placement.
00:54:39 And Adam Sandler movies.
Speaker 28
00:54:40 This fresh, delicious, tasty, meaty Turkey filled.00:54:46 Cold cut combo man, it's you who is good. You know what else?
Speaker 19
00:54:50 Is.Speaker 2
00:54:50 Good smoke. Just my grandma.Speaker 27
00:54:51 Randolph.Speaker 2
00:54:54 You.Numbers Lady
00:54:55 Oh my God.Speaker 29
00:54:58 Black patch.Speaker 5
00:54:59 Popeye's chicken is ******* awesome.Speaker 2
00:55:01 And by the way, you might want.Speaker 5
00:55:02 Some cinnabons you're gonna need it.Numbers Lady
00:55:05 Gateway H2O.Speaker
00:55:09 You know what? I'll.Speaker 15
00:55:10 Cheer you up the cheese.00:55:12 Huh. Come on, suck one up.
Speaker 14
00:55:17 Pack away full moon and then.Speaker 10
00:55:19 Who would do that? You know, you were going to ask this so hard then?00:55:22 Why you say this?
Speaker 15
00:55:25 I'm so happy I got the big bacon classic.00:55:28 Thanks for stopping buddy. This is unbelievable.
Speaker 8
00:55:30 Happy to do it.Speaker 30
00:55:31 I'm not properly treating you, Cecil.Speaker 15
00:55:34 There's a bright side to being up before 11. We can catch McDonald's breakfast. It's different for your generation. You you guys have always had a McDonald's breakfast available to.00:55:42 You I have.
00:55:43 Yeah. Yeah. When I was born, all we had were the burgers and the fries. Maybe the fish sandwich.
00:55:48 You end the conversation. I'll get.
00:55:50 You an egg Mcmuffin?
Speaker
00:55:51 But a sausage Mcmuffin with hash Browns?00:55:53 Welcome to McDonald's. What can I?
00:55:54 Get for you.
Speaker 5
00:55:56 Happy meal.Speaker 15
00:55:57 10 cases of beer from my parties. Now I get 10 cases of juice boxes.Numbers Lady
00:56:01 What they do?Speaker 2
00:56:01 Right.Speaker 15
00:56:02 I had a recess peanut butter cup.Speaker 6
00:56:04 And some Gatorade.Speaker 31
00:56:06 They're not breakfast. I get you spam and eggs.Speaker 14
00:56:09 Mr. Peanut butter cups.Speaker 28
00:56:10 Hey, Mr. could kill me.Speaker 15
00:56:11 In one punch. How you doing? We're back.Devon Stack
00:56:14 Yeah, couldn't get enough of that spam.Speaker 3
00:56:21 Popeye's Chicken is the seasoning.Speaker 25
00:56:24 I can use a piece of chicken.Speaker 15
00:56:27 Coach Aaron sorry you got.00:56:28 The bucket actually.
Speaker 32
00:56:29 Actually, I'm still gonna eat it. This is pretty.Speaker 31
00:56:31 Sick, but I'm hungry.Speaker 18
00:56:32 You see, I never knew my father, Mama.Speaker 4
00:56:36 She passed while giving the birth to me.Speaker 6
00:56:42 Do you want some cocoa bevels and?Speaker 10
00:56:43 The face. So do we have a deal?Speaker 3
00:56:46 Deal.Speaker 15
00:56:47 Deals off unless you eat that pizza dough seriously.Speaker 3
00:56:58 Because you were sleeping, Daddy.Speaker 6
00:57:00 How can I sleep with two twinky burglars roaming around ohh so.Speaker 15
00:57:03 This is something you learned at Hooters.Speaker 28
00:57:06 Hooters. Hooters. Hooters. You know, I think I will.Speaker 13
00:57:08 Very.Speaker 33
00:57:11 Have one of these Buffalo shrimp.Speaker
00:57:14 And I'll have it with the.Speaker 3
00:57:15 Salts. Hi, Jim. Hey, Jim. Hey, Jim. Cheese sticks in the shape of a heart.Speaker 33
00:57:22 From me, Bunny, Bethany and Brittany.Speaker 5
00:57:25 Thank you, bubbles.00:57:26 Wow, it's not anymore. It's dunk dunkaccino. Don't mind if I do. Everyone wants my dunkaccino can't get enough of my dunkaccino hits from 7:00 to 7:00. Tino lining up for my dunkaccino. What's my name?
Speaker 6
00:57:44 Burning this, I'm sorry.Speaker 15
00:57:46 You know.Speaker 7
00:57:48 Pacino.Speaker 18
00:57:48 This must never be.Speaker 2
00:57:49 Seen you want a pair of shots? My body. Mr. football. You free? You need a fancy hello shopping image. Thanks for the combination Pogo stick. Clock radio. I mean The Body Shop, the tie rack. GNC, RadioShack.00:58:08 Petland for Caterpillar Spencers kiss for some fake dog, do some battles, talking bonus to simply the best. And don't forget the orange chicken at Panda Express. But if you're short of cash like little.
00:58:20 For me, the window shopping is always free.
Speaker 7
00:58:24 How do you like?Speaker 6
00:58:24 Your job or the shot of whiskey.Speaker 34
00:58:27 Let's try black instead.Speaker 5
00:58:32 Why do I have to have such diarrhea?Speaker 14
00:58:35 You need to drink the pink.Devon Stack
00:58:43 So there's it's shameless, it's shameless. And you know what? Americans don't even care.00:58:50 Either they don't notice because what do you see when you drive around outside?
00:58:55 What do you?
00:58:56 See, when you just drive to the store.
00:58:59 Signs everywhere. Just it's products, products, products, products, logos, logos, logos. That's all it is.
00:59:09 The repetition of advertising doesn't stop.
00:59:13 You're just surrounded by it. What happens when you open up your phone? What happens when you go on YouTube? What happens when you walk into the store? It's all these big displays. What happens if you go on vacation? You know, like you're listening to the the radio or you're at the airport. You're just it's it never stops.
00:59:33 It never stops, so why wouldn't it be in the movie? Right, it makes sense to people.
Speaker 24
00:59:40 Advertisers are delighted to help.Speaker 26
00:59:43 Advertising is is $240 billion a year in the United States. So you have just an avalanche of money.Speaker 24
00:59:50 The movies have become more attractive as advertisers struggle to be noticed. In a world bombarded by ads and flooded with media.Speaker 26
00:59:58 That mass audience has disappeared. They got remote controls, they got 800 channels. If they can't reach us at home.Speaker 24
01:00:07 They'll get us when we go to the movies.Devon Stack
01:00:09 Can I get a pack of Marlboro rental?Speaker 35
01:00:11 I brought you some necessities. Some Calvin Klein 720 count sheets. The entire clinic skin care line.Speaker 29
01:00:13 Why not?Speaker 35
01:00:19 And the Bible.Speaker 16
01:00:23 I don't like it because it's not identified as advertising. You know, I think that people in the end will reject this. I I think they'll begin to hate this stuff.Speaker 24
01:00:31 Jeff Goodbye, creator of memorable TV ads, says advertising shouldn't trick people. It should entertain them.Speaker 5
01:00:38 Done.Devon Stack
01:00:46 See and. That's the guy who's in another business. So he's delusional. He's like, ohh, because he's a guy who makes traditional advertisements. He's like, oh, this is this product place when people are gonna reject. Well, obviously not.01:00:58 Obviously not.
Speaker 24
01:01:01 Gooby doesn't like product placement partly because he doesn't think it works very well. On the other hand, University of California Professor Stan glance believes product placement works all too well, at least for one product.Speaker 5
01:01:03 Representative.Speaker 30
01:01:15 In the original Superman movie, Lois Lane didn't.Speaker 36
01:01:18 Smoke.Speaker 30
01:01:19 And Superman two, she smoked Marlboros.Speaker 24
01:01:21 Bryant says research shows young people in particular get the message.Speaker 30
01:01:26 Kids who see a lot of smoking in movies are 2 1/2 or three times as likely to start smoking as kids who don't.Speaker 23
01:01:33 There's no smoking in this building, Miss Trammell.Speaker 36
01:01:35 What are you gonna do? Charge me with smoking?Speaker 24
01:01:38 What glance finds particularly disturbing is that the tobacco industry pledged to give up product placement years ago.01:01:45 But still it seems to thrive.
Speaker 30
01:01:48 No, today there's more smoking in the movies than there was in 1989, when the tobacco industry said that they were stopped doing it.Speaker 24
01:01:55 With success in the movies, marketers now seem to be taking product placement. Every place ads show up uninvited on fax machines.Speaker 13
01:02:05 This is neither a joke nor a scam. Press 1 to speak with a live loan consultant.Speaker 24
01:02:09 They even invade the telephone.Speaker 12
01:02:11 And.Speaker 37
01:02:13 Promise.Speaker 24
01:02:13 Product placement reached a new level of deception in March when actress Lauren Bacall appeared on the Today Show.Speaker 22
01:02:19 Good morning.Speaker 38
01:02:20 Mr. Lauer, it was my pleasure. She was frightening because it it can happen very suddenly.Speaker 24
01:02:22 She was there to talk about a friend with an eye disease.01:02:28 But she did not reveal to NBC or to viewers that she was being paid.
01:02:33 By the maker of visual die, a treatment for the disease.
Speaker 38
01:02:37 They have a.01:02:37 New method visudyne I think it's called.
Devon Stack
01:02:42 I like how they act like that's some kind of aberration. Ohh, she didn't tell NBC. That's a bunch of ********. When I used to work in television. I I I I worked for an NBC affiliate for a little bit and we.01:02:57 During during the Today show, in fact, in the mornings they would do I I've seen the Today show more times than I than any human should have to just cause the result.
01:03:08 That, and they would have in fact, a Speaking of Hooters. They had Hooters on. They'd have Hooters on as a guest. Like basically they'd have Hooters girls and be like ohh. Like it? It was an advertisement. The whole thing was an advertisement. There was no reason to have the Hooters girls on other than to to get people to go and and and eat at Hooters.
01:03:29 And in fact, you knew they had a deal with NBC at the time because this was around the same time the office, the American Office, was on on television, on NBC the same time they had that episode.
01:03:41 Club, where they go to Hooters and that aired around the same time. These ******* Hooters girls were. They show. So Clay, it was a product placement thing. They had a they had an advertising deal with NBC. And part of that deal was, you know, the grease, the palms of Hooters was. We'll let you go on the Today show.
01:04:01 And have your Hooters girls dance around and we'll include you in an episode of the office.
01:04:07 And that's that's. That's the kind of thing that would happen on a regular basis. They had Coca-Cola on. It was, I think it was to celebrate, I don't know, some kind of anniversary.
01:04:16 Or but it.
01:04:17 Was ******** it.
01:04:17 Was just a Coca-Cola ad. They had some marketing bits from Coca-Cola. In fact it was funny. I wish I could.
01:04:24 Find that I.
01:04:25 I really wish I could find that episode.
01:04:27 Because she had the funniest ******* line, like unintentionally funny where she whitewashes the and I just explained how Coca-Cola was literally designed as a medicine for morphine addicts to get them hooked on to cocaine instead of morphine.
01:04:43 And the way she describes the birth of.
Speaker 4
01:04:47 Like I I I.Devon Stack
01:04:48 Don't know the exact wording, but it was something along the lines of you.01:04:51 Know this man.
01:04:52 Who had a vision, a vision to cure the thirst of?
01:04:55 The world or.
01:04:55 Something. And he was like, no, he didn't. He was a morphine addict. He was trying to concoct a new drug.
Speaker 9
01:05:03 Take instead of morphine.Devon Stack
01:05:05 But anyway, the water and that a lot of that **** was it was on normal. That stuff happened all the time, especially on the on the Today show. But every show like this, you know, it it it's it's reached a point now where you know it's the mean, you know brought to you by Pfizer. Obviously this it's synergy. This is the kind of thing that happens and it happens.01:05:25 With increasing frequency and amplitude, because a lot of these companies are consolidating, it's not Even so much. Oh, it's advertising dollars from this outside source. No, it's part of the parent company.
01:05:40 So not only are we going to include the product placement in our on our reporting and our news and act like it's some kind of news story about who's girls or in this case some kind of stupid actress whose friend has a disease or something when she's really just promoting the treatment for it.
01:05:57 No, we're. We're gonna actually ignore any bad stories that have anything to do with the companies that are paying us, because that will that will affect the the advertising dollars. And we're also going to promote, you know, we do fluff pieces and and and and act like.
01:06:13 It's.
01:06:13 News. So it's.
01:06:16 This has been going on a long, long time.
Speaker 24
01:06:20 And then there's the fake tourists.Speaker 38
01:06:22 Excuse me, would you mind taking a picture?Speaker 19
01:06:24 To me and my boyfriend.Speaker 24
01:06:25 It's real life product placement, young actors posing as tourists, asking strangers to take their picture with a sleek new cell phone that double s as a digital camera. Nikki Seller flies is a marketing executive with Sony Ericsson.Speaker 34
01:06:32 Joe.Speaker 20
01:06:40 I like to compare the type of marketing to product placement in movies. What we've done is take it out of the movie setting.01:06:46 And bring it to the street.
Devon Stack
01:06:49 Now, that's pretty devious ****.01:06:54 And it's probably something that's way easier to accomplish.
01:06:58 On the Internet.
01:07:03 But it shows you that the lengths that they're willing.
01:07:05 To go.
01:07:05 To we're going to pay people to act like tourists with some new phone that we want people to admire because of the camera. That's.
01:07:16 And we're going to have them just go around and try to get people to take pictures of them so they can, they'll handle our handle our product in their hands.
01:07:25 That they'll, they'll hold it and use it and be like and think to themselves maybe like, oh, that's that's a fancy, cool phone. And clearly the people that they're going to have with these phones are going to look like they have status. They're going to be beautiful women or something like that. So that you also associate that product with that really polite, you know, cute girl that wanted you to take her.
01:07:46 Picture. And that's the kind of thing that they.
01:07:48 Were.
01:07:49 Doing again in the late 90s so.
01:07:52 Imagine the all the opportunities for that kind of marketing that takes place on the Internet and obviously as we go over all this stuff.
01:08:02 Don't just think about this in the context of products.
01:08:07 Think about this in the context of social change.
01:08:11 Because selling the product is.
01:08:15 In a way, trying to affect a social change. Now you could say it's relatively minor and it's well, depending on what the product is and the consequences. Trying to get the social change the, you know, the social engineering is that you want people to buy Reese's pieces, right? That's not as devious as.
01:08:34 The social change being that you want people to be on HRT.
01:08:40 But it's it's the same thing. There's literally no difference. There's no difference in trying to do product placement. That is Coca-Cola or McDonald's or something like that. Then there is product placement that's trying to get you to be a ******.
01:08:58 That's trying to get you to get an abortion.
01:09:02 That's trying to get you to do.
Speaker 9
01:09:04 Any you know?Devon Stack
01:09:05 Behavior that they think is is best for them. The people with the money that are paying for this engineering to take place.01:09:16 And they wouldn't do it. They wouldn't spend the millions and millions of dollars if it didn't work.
01:09:23 Obviously it works.
01:09:26 Now you can say, well, all right, you know what I see obvious product placement or whatever it turns me off, you know, because it's it seems unnatural or whatever. And you could say that, yeah, to to certain audiences that's going to happen, but you're not the person that you're not the NPC that, as you're watching it, you're downloading the ******* update.
01:09:48 That's not true of the vast majority. In the same way that you have these delusional people on the, you know, the mega people that that think to themselves that well, because I'm conservative and and I have these values and the Republican Party presents themselves as having these values.
01:10:08 The the you.
01:10:09 Know the ruling class. They're just like me. And when they fail to pass legislation they promised, it's because those ******* Democrats or what?
01:10:16 Over, you know, like, because you know they're simple minded and the reason why they give the ruling class and and all these people all this leeway is it's hard for them to understand that there's that not everyone thinks like they do.
01:10:34 And I think that the the opposite is also true. You get a lot of people who maybe do see the product placement and whether it's a product or whether it's a behavioral change that they're trying to engineer. You see this in a movie and you think to yourself, oh, that this totally turns me off from the movie and, you know.
01:10:53 People can see right through this ****, obviously.
01:10:56 OK. And it and you're saying that because you can you can see it, but that's not necessarily true. I think that if you if you come with you have that take away, you're basically being as naive as the the people on the on the other side of that.
01:11:13 You're thinking that the vast majority of humans can differentiate.
01:11:18 Between engineering and entertainment, when the two are so intertwined.
01:11:24 And they've had over a century to perfect the process.
01:11:32 So moving right along.
Speaker 24
01:11:37 When Volvo recently did a Hollywood product placement, it wasn't in a movie, but in Hollywood itself, giving cars to some of LA's young trendsetters. The drive for a couple of weeks, then create a buzz.Speaker 8
01:11:51 Hate to be over the top here, but I mean.Speaker 15
01:11:52 I was really, really impressed.Speaker 24
01:11:54 Jeff Goodbye sees all of this as evidence that advertising as we know it may be an endangered species.Speaker 16
01:12:01 With tivos and replay machines and so on, people being able to see what they want to see.01:12:06 When they want to see it without.
01:12:07 Commercials. Commercials are going to have to be things that people want to go see.
Devon Stack
01:12:12 So this is The funny thing is, this guy doesn't really quite understand what he's saying. He's he's in one hand saying, well, product placement isn't going to work. It doesn't work because he's from the old school. He likes to make ads on TV that, you know, that's that's his business. So he's in the denial about the the product placement because he wants it to be its own thing.01:12:33 Doesn't. He doesn't want it.
01:12:34 He packaged in something else, but then he makes the comment that advertisements are going to have to be stuff that people can go see because in the context of this, you know, people had tivos they had a way of fast forwarding through commercials that was relatively new technology. Now people have ad block and and other ways of avoiding ads and so.
01:12:55 The only way really is people get tools to avoid advertisements to get them to watch this stuff is if you make it something they want to watch. Well, that's the movie.
01:13:09 The movie that he's saying that the product placement doesn't work in that is the movie.
Speaker 9
01:13:15 It is a commercial.Devon Stack
01:13:18 It's a commercial that people are are paying, you know, 12 bucks at a theater to go see.01:13:24 And then they talked about this example. It was something they were kind of experimenting with and I guess they're still doing this to some extent where companies were producing basically short films.
01:13:38 That.
01:13:40 People would want to see.
01:13:42 But it was it was. It was just product placement in a in a short film, it was it was just an ad. The whole thing was an ad.
01:13:52 But they they gave it just enough creative leeway, I guess, to where it would separate itself. It wouldn't be perceived as an ad, just like the movies, with all the product placement aren't perceived as ads.
Speaker 10
01:14:08 Walk a lot.Speaker 24
01:14:13 Instead of product placement in movies or ads on TV, goodbye sees ads becoming movies like the film Shorts BMW now runs on its website. These have top directors like Guy Ritchie and stars like Madonna.Speaker 2
01:14:28 You are such a moron. This is not what I.Speaker 20
01:14:32 Pay you for.Speaker 24
01:14:36 These ads people see as entertainment instead of interruption, like at the Super Bowl, when some find the ads more compelling than the game.01:14:51 No matter what we do to avoid advertising, marketers will find a way to hunt us down. But that, says Peter Seeley, is one of America's great strengths.
Speaker 26
01:15:00 Well, I'm not saying advertising is like the Bill of Rights, but it is a major indicator of an open society where.01:15:08 The consumer is king. Show me a country with no advertising and I will show you a bad place to live.
Speaker 24
01:15:15 So.Speaker 9
01:15:17 Uh, it's it's good.Devon Stack
01:15:20 It's good because it's it's an indication of capitalism. What is what he's saying. He's saying that if if you live somewhere that doesn't have commercials all over the place, you don't live in a.01:15:29 Capitalist society, so therefore it's.
01:15:31 It's it's evil and bad. I've heard this argument before. I had a teacher years ago when we were going. It was in an advertising class who made the same argument.
01:15:44 That advertisements were a good thing, because without advertisements then you would know that you know you're not in a capitalist society anymore. And so you know, you should learn to love that. It was the weirdest take ever heard. But you should learn to love advertisements. Plus it it informs the like it was. It was weird.
01:16:04 There was like a that day. Uh was basically it was brainwashing to to love commercials.
Speaker 24
01:16:14 So as you head to the movies, try to think of all those products popping up not as an intrusion, but as an expression of freedom.Speaker 39
01:16:21 How are you?01:16:23 You just delivered your very first FedEx package that deserves something special like a Snickers bar and a CD player, and somebody listen to us.
Devon Stack
01:16:37 So they have this pop up on the screen. I don't know why they didn't address it more than just some text on the screen but it says.01:16:44 Steven Spielberg's film Minority report.
01:16:48 Reportedly received $25 million in product placement.
01:16:56 And that's about 1/4 of its product.
01:16:58 Or production budget.
01:17:02 So 1/4 of the film Minority report.
01:17:06 Was purchased by advertisers.
01:17:12 And as you saw there, you know.
01:17:17 You know, look at that all the all the labels are carefully arranged so that you can easily tell. Those are snicker bars and.
01:17:26 And you can't think about Castaway without thinking about FedEx.
01:17:31 And there were little tiny little scenes there of him being very studious and trying to collect all the packages because he was still worried about people getting their packages on time. And of course, that was FedEx signing off on that.
01:17:47 And and and the the turmoil that he went through, you know where he he was so desperate he finally decided to open up some of these packages because he just he was that or he would die and he had this big moral problem or as a as a loyal FedEx delivery guy. You know, I can't I can't break the sacred.
01:18:07 Pond between shipper and shippy.
Speaker 4
01:18:11 And you know.Devon Stack
01:18:12 It was clear even to me when I watched out, you know, Castaway for the first time. Oh, OK, I get why they're doing that, because FedEx is going to be upset if you make it look like you.01:18:24 Open their packages.
01:18:29 It's all commercial. It's all a big commercial. I wonder how much FedEx paid to be in Castaway. So then they did. They do talk about a.
01:18:41 A Jew who was responsible for a lot of these advertisements that if you were alive in the 80s, you might remember.
01:18:50 It was, and it was based on this idea that you have to make the commercials, something that people like.
01:18:57 It has to be something that not only is it making you think emotionally about a product and not thinking really about the product, what it does so much or how well it does it compared to competitors or like that.
01:19:13 But just to make you have warm fuzzy feeling when you think about the product and make it entertaining enough to where it would be the the equivalent of like a viral ad campaign today.
01:19:25 You gotta remember, back when this was produced, and certainly in the 80s when those commercials were made, there was no.
01:19:33 Viral video pathway. You know, people couldn't just share a video with all their friends, but they would talk about it, right? They would talk about it. And the way that it would spread is the more popular it was, the more the company would pay for airtime because the more successful it would be for their brand.
01:19:55 And so if you had people talking about a particular commercial cause, oh, did you see that funny commercial last night about, you know, whatever?
01:20:03 That's how it became viral.
01:20:06 Then people start looking out for the commercial.
01:20:10 They'd say, oh, you got to see this.
01:20:12 Commercial.
01:20:13 You got to see this commercial for Motel 6. It was hilarious.
01:20:18 Oh, you haven't seen that commercial yet? Yeah, it wasn't as easy as. Ohh. We're gonna get this commercial. You know, clip it and post it on my Twitter feed or Facebook feed or whatever, feed. And then everyone sees it. It actually in, in some ways made it more successful because it made it something you had to go find.
01:20:38 And made it so you had to watch even more commercials before that commercial.
01:20:41 Would come up.
01:20:44 So this guy was responsible for a lot of those commercials in the 1980s. You know, famously one of them was like the where's the beef commercial, which I never understood why boomers loved that. I remember my mom thinking that was, like, the funniest **** she's ever seen. And I just, I couldn't understand why it was funny.
Speaker 22
01:21:02 OK, let's go back. Just remember, don't look at the camera. Look that way. It looks great. Take it off. Just a minute there, there. OK, let's just go through it. Let's shoot.Speaker 40
01:21:10 It Joe Settlemeyer is shooting a commercial in Chicago.01:21:16 A lawnmower commercial.
Speaker 22
01:21:18 Hey, hey, hey. What you're looking like over there. Look here.01:21:22 That's great. That's great. God.
Speaker 40
01:21:25 Joe Settlemeyer directs his commercials going that way.Speaker 22
01:21:27 Let's close this shot.Speaker 40
01:21:29 Produces them. Let me set it up for you and show you shoots them.Speaker 22
01:21:34 Ho ho, ho, ho ho.Speaker 40
01:21:35 And writes them, Nick says. Who's that every settlemeyer production is a little play. What? Yeah.Speaker
01:21:41 So.Speaker 40
01:21:42 No, he's no William Shakespeare. But then Shakespeare could only manage to be, or not to be settle. Meyer came up with.Speaker 19
01:21:50 I don't think.Speaker 40
01:21:52 He also came up with these.Speaker 33
01:21:54 Have you ever wondered just what flying is coming to?Speaker 40
01:21:56 Hi I'm your talking ticket. Do you have?Speaker 14
01:21:58 Baggage. Oh, yes.Speaker 22
01:22:01 Hi I'm your talking ticket. Do you have baggage?Speaker 41
01:22:04 I don't have any baggage.Speaker 3
01:22:06 Yes, my sister wants to know what to do with the money in our current account. Yeah.Speaker 7
01:22:10 This we invest. Yes, we invested Miss Jessica.Speaker 18
01:22:12 Yeah, they invested, yes. And the money made on this money, this money, this money, this.Speaker 3
01:22:16 Yeah.Speaker 42
01:22:18 Money is our money, yes, yeah.Speaker 8
01:22:20 Putting you down to deal with ***** to deal the deal are dealing with dealing David to deal with. Dork. Dork. It's a deal with David and Dave. Donna.01:22:25 Dock with David. Gotta go disconnecting. Go disconnect.
Speaker 40
01:22:29 Joe Settlemeyer has a simple philosophy of advertising.Speaker 18
01:22:33 Evidently this is it.Speaker 40
01:22:35 People like ads that are funny.Speaker 19
01:22:37 You're probably wondering who I found is the time dining room.Devon Stack
01:22:44 So it was it was the beginnings of the viral ad. But once again, they spent so much money on this because it works the the executives at these companies.01:22:57 Aren't willing to spend because it's expensive not just to produce these ads, but once you produce them to run.
01:23:03 Them on the air.
01:23:04 And they're not willing to do that unless they they see results.
01:23:09 And they saw results.
01:23:12 That that.
01:23:14 Lawn mower ad that they were shooting in the beginning.
01:23:19 The executives.
01:23:21 That were.
01:23:23 That approved that ad the previous ad that was similar. They ran it for the two years before producing that ad, and they had record sales those two years because people were like, oh, look, look at have you.
01:23:35 Seen.
01:23:35 The the commercial that that lawnmower commercial. It's hilarious. Oh, it's so funny.
01:23:43 And people are OK with it. People are OK with it. They're OK with being propagandized too. They they they're OK with being advertised too. In fact, they almost kind of respected.
01:23:56 They almost kind of respect that. They kind of like it.
01:24:02 The the clearest evidence of this is Mad Men, right? That was one of the most popular shows when it was out.
01:24:10 All the cool Reddit kids, right? They love this ******* show.
Speaker 9
01:24:15 And that's what it was about.Devon Stack
01:24:18 It was about how to get people to think emotionally about products.01:24:26 There was always. It was like this innovative thing at the time, right, the way that they're trying to portray the time when advertising went from describing the the features and benefits of a product.
01:24:42 And going to the Edward Bennett's version of advertising where they just wanted you to think about it emotionally.
01:24:51 They wanted to syop you into into buying the product.
01:24:56 They didn't want to just have a a.
01:25:01 A dry.
01:25:05 Explanation of the product so that you could think rationally and logically about whether or not that product was going to be something that you should spend your hard earned money on, or that something that would actually make your life easier.
01:25:20 No, they just wanted you to think emotionally about it and then go buy it.
01:25:28 By the way, if you think that doesn't have a negative effect.
01:25:32 On on progress. And I don't mean that like as you know, like progressives, but technological progress.
01:25:41 Where it's no longer the products being produced that are the best.
01:25:48 That are the ones that people go by because they're buying them with this informed decision based on rational information about the product. Instead, they're buying products based on emotion.
01:26:02 If you don't think that's going to stunt the evolution of of products.
01:26:07 Or, you know, just or technology in general that that's, I mean that's definitely going to have a negative effect on innovation and in the progression of of of techno.
01:26:20 Energy because it's no longer going to be the survival of the fittest. It's no longer going to be the best product. The best solution to this problem is what ends up being used. Instead, it's going to be whoever had the the sexiest ad campaign.
01:26:40 Now here's an example of in Mad Men, again, like this show was wildly popular, and they they talk about how it's.
01:26:49 That's basically what they.
01:26:51 What they intended to do get like with this ad campaign he's he's talking to the Heinz ketchup executives or representative, I guess of the Heinz ketchup executives and saying we don't even want to show.
01:27:07 The ketchup in the ad.
01:27:11 We just want to show things that people would put ketchup on and make their brain do they make the connection.
01:27:21 And this is, you know, because it's so different than how a society used to work, where you would just be upfront about no. Look, here's the product I'm selling. Here's what it does. And here's, you know, here's what it costs. No, it was no. Let's see if we can psychologically ****. **** you into wanting it.
Speaker 23
01:27:41 It's clean, it's simple, and it's tantalizingly incomplete.01:27:46 What's missing one thing?
01:27:53 Russell Hines.
Speaker
01:27:55 You mean the Heinz?Speaker 23
01:27:55 Ketchup. It's Heinz. It only means one thing.Speaker 31
01:28:00 It feels like half an ad.Speaker 23
01:28:02 The greatest thing you have working for you is not the photo you take or the picture you paint. It's the imagination of the consumer. They have no budget. They have no time limit and if you can get into that space, your ad can run all day.Speaker 17
01:28:19 Well, Pete, you said I'd say it, it's pretty bold work.Speaker 43
01:28:23 I think I still want to.Speaker 44
01:28:24 See our bottle.Speaker 6
01:28:25 I thought that first too, but if you.Speaker 33
01:28:26 We will test it both ways.Speaker 23
01:28:30 It's a testament to ketchup that there can be no confusion.Speaker 18
01:28:35 Let me chew on it fellas.Speaker 33
01:28:42 You're going to be thinking of ketchup all day and.Speaker 21
01:28:44 You didn't even see it.Devon Stack
01:28:50 See, it seems like that that that make the audience at home not think like, wow, they're mine ******* us. No, it's like, look how clever they are. Look how clever these guys are. Here's another saying this. This one's kind of a little bit longer here, where they talk about Jaguar. And again, here's the the.01:29:10 The the crazy thing about all this? You don't think I mean, they at the at the least, they had to get Heinz permission to do this scene.
01:29:18 This is product placement.
01:29:21 Like this scene about advertising a product.
01:29:26 Is advertising a product?
01:29:33 They didn't just random and they couldn't. You weren't legally. You wouldn't be able to just randomly pick these products out. You had to have some kind of arrangement with the company.
01:29:43 In the same way that they had, this was an advertisement for ketchup. You just watched like a long advertisement for ketchup.
01:29:51 Ah.
01:29:51 Out making an advertisement for ketchup.
01:29:55 And they did the same thing with Jaguar.
Speaker 6
01:30:01 Man.Speaker 29
01:30:03 I know I'm not a manager, but it's very hard to get things done with you in another room.Speaker 23
01:30:07 Well, I obviously have the opposite feeling.Speaker 29
01:30:10 Permission to speak freely. I know. You forbid us from thinking about the mistress, but I kept imagining the ******* who's going to want this car now. He's probably already got a lot.01:30:21 Of beautiful things.
01:30:25 So I can go on.
01:30:28 And one way or another, what he has isn't enough. So no matter what the first idea is got to be finally.
01:30:37 Like you're getting what you wanted, the copy is still describing the car as another woman, but a woman you can't have because they have all the qualities of a Jaguar. Good looking, expensive, fast and frankly not practical.
Speaker 23
01:30:55 Isn't fun with all that.01:30:56 But what's the lie?
Speaker 29
01:31:00 Jaguar at last. Something beautiful you can truly own.Devon Stack
01:31:24 Look at all the Jaguars being advertised right now.Speaker 23
01:31:24 You must get tired.Devon Stack
01:31:28 Think about Jaguar.Speaker 23
01:31:28 That I've met a lot of beautiful women in my life, and despite their protestations, they never tire of hearing it.01:31:36 But when?
01:31:38 Deep Beauty is encountered. It arouses deep emotions.
01:31:43 Because it creates a desire.
01:31:47 Because it is by nature, unattainable.
Speaker 41
01:31:50 You look radiant. John may call you John. I'm hurt, by the way.Speaker 3
01:31:55 Like no.Speaker 35
01:31:55 I should hope so.Speaker 23
01:31:57 We're taught to think that function is all that matters, but we have a natural longing for this other thing.Speaker 41
01:32:07 Why can't you do something?01:32:17 I thought a woman with your complexion would.
01:32:18 Look good in emerald.
Speaker 23
01:32:21 When I was driving, the type he passed a 10 year old boy in the back window of station wagon and I watched his eyes follow. He'd just seen something he would want for the rest of his life.Speaker 41
01:32:33 I feel like a Sultan of Arabian. My tent is graced with Helen of Troy.Speaker 35
01:32:39 Those are two different stories.Speaker 23
01:32:41 It just seemed that unattainable objects speed by just out of reach.01:32:46 Because they do that, don't they? Beautiful. Thanks.
Speaker 41
01:32:52 Now I don't know how much longer I can restrain myself. Let me see him.Devon Stack
01:33:18 Sex work is real work.Speaker 23
01:33:21 Then I thought about a man of some means reading Playboy or Esquire, flipping past the flesh to the shiny painted curves of this car. There's no effort to stop his eye.01:33:35 The difference is he can have a Jaguar.
Speaker 3
01:33:42 No.Speaker 41
01:33:43 Thank you for a wonderful time.01:33:46 You're a hell of a gal.
Speaker 23
01:33:50 Oh, this car, this thing gentleman.01:33:56 What price would we pay? What behavior would we forgive if they weren't pretty, if they weren't temperamental? If they were beyond our reach and with a lot of our control, would we love them like we do Jaguar?
01:34:15 At last, something beautiful.
01:34:18 You can truly own.
Devon Stack
01:34:22 There you go. And again this.01:34:27 That whole segment acts as a ad for a Jaguar.
01:34:33 And here's one more example. This is the lucky strikes scene.
01:34:39 Where the lucky strikes executives lucky strike cigar.
01:34:42 That's are upset because they're starting to get regulated and they can't say that doctors recommend their cigarettes over other cigarettes and things like that. And so they're having to get clever in how they are advertising their cigarettes now. And they think of another sign up to get people to think that their cigarettes.
01:35:04 Somehow unique and better and without actually saying anything.
Speaker 42
01:35:10 I just don't know what we have to do to make these government antelope us happy. They tell us to make a safe a cigarette. We do it and then suddenly that's not.01:35:19 Good enough.
Speaker 10
01:35:20 Might as well be living in Russia.Speaker 31
01:35:22 Oh.Devon Stack
01:35:22 Damn straight again, all the smoking in this scene, even if they're coughing occasionally, that's anyone. That's a smoker that's watching. This scene is having almost almost uncontrollable, uncontrollable urge to smoke right now.01:35:41 So not only are they they doing a.
01:35:46 A. A representation of what it's like to produce a ciop to make you want to smoke cigarettes.
01:35:53 By having all the people smoking in this meeting, they're making people want to smoke cigarettes.
Speaker 45
01:36:02 You know.Speaker 42
01:36:03 This morning I got a call from our competitors at Brown and Williamson and they're getting sued by the federal government because of the health claims they made.Speaker 32
01:36:11 Yeah, we're aware of that, Mister Garner. But you have to realize that through manipulation of the mass media, the public is under the impression that your cigarettes are linked to.01:36:20 Certain fatal diseases.
Speaker 42
01:36:23 Manipulation of the media. Hell, that's what I pay you for. Our product is fine. I smoke them myself.Speaker 13
01:36:30 My granddad smoked them. He died at 95 years old, hit by a truck.Speaker 32
01:36:34 I understand, but our hands are tied.01:36:36 We're no longer.
01:36:37 Allowed to advertise that lucky strikes are.
Speaker 42
01:36:38 Safe. So what the hell we going to do? We've already funded our own Tobacco Research Center to put this whole room into rest.Speaker 3
01:36:39 Sure.Speaker 32
01:36:45 And that's a very good start.01:36:47 But it may not affect sales.
01:36:51 Don, I think maybe that's your cue.
Speaker 23
01:36:55 Well, I have been thinking quite a bit about this and.01:37:16 I mean, you know, I'm a lucky strike man from.
01:37:18 Way back so.
Speaker 33
01:37:28 I might have a solution.01:37:31 At Sterling Cooper, we've been pioneering the burgeoning field of research, and our analysis shows that the health risks associated with your product is not the end of the world.
01:37:41 People get in their cars every day to go to work and some of them die. Cars are dangerous.
01:37:49 There's nothing you can do about it.
01:37:51 You still have to get where you're going.
01:37:55 Cigarettes are exactly the same, so why don't we simply say so? What if cigarettes are dangerous? You're a man.
01:38:03 The world is dangerous.
01:38:05 Smoke your cigarette. You still have to get where you're going.
Speaker 23
01:38:10 That's very interesting.Speaker 13
01:38:13 I mean, if cigarettes were dangerous, it would.Speaker 42
01:38:17 Be interesting if they aren't, that's your slogan.01:38:21 You're going to die anyway. Die with us.
Speaker 33
01:38:24 Actually, it's a fairly well established psychological principle that society has a death wish.01:38:30 And if we?
01:38:31 Could just tap into that. The market potential is.
Speaker 42
01:38:34 What the hell are you talking about? Are you insane? I'm not selling rifles here. I'm in the tobacco business. We're selling America. The Indians gave it to us for ship.01:38:44 'S sake. Come on, dad.
Speaker 13
01:38:47 Let's get out of here.01:38:50 The bright spot is, at least we know if we have this problem, everybody has this problem.
Speaker 23
01:39:08 Gentlemen, before we leave, can I just say something?Speaker 32
01:39:11 I don't know, Don, can you?Speaker 23
01:39:16 The Federal Trade Commission and Readers Digest have done you a.01:39:19 Favor.
01:39:20 That lets you know that any ad that brings up the concept of cigarettes and health together.
Speaker 3
01:39:26 Well.Speaker 23
01:39:28 It's just going to make people.Speaker 42
01:39:28 Think of cancer. Yes, and we're a great photo.Speaker 23
01:39:35 What Lee Junior said is right.01:39:38 If you can't make those health claims, neither can your competitors.
Speaker 42
01:39:43 So.01:39:44 We've got a lot of people not saying anything that sells cigarettes.
Speaker 23
01:39:48 Not exactly. This is the greatest advertising opportunity since the invention of cereal. We have 6 identical companies making six identical products.01:40:00 We can say anything we want.
01:40:03 How do you make your cigarettes? I don't know.
Speaker 42
01:40:07 Shame on you.01:40:10 We breed insect repellent, tobacco seeds, land them in the North Carolina sunshine, grow it, cut it, cure it. Toast.
Speaker 18
01:40:17 It very good it.Speaker 23
01:40:19 There you go.Speaker 42
01:40:28 But everybody else's tobacco is.Speaker 23
01:40:29 Toasted. No. Everybody else's tobacco is poisonous.01:40:35 Lucky strikes.
01:40:36 Is toasted.
Speaker 32
01:40:40 Well, gentlemen, I don't.01:40:41 Think I have to tell you what you just witnessed here.
Speaker 13
01:40:45 I think you do.Speaker 23
01:40:48 Advertising is based on one thing.01:40:52 Happiness.
01:40:54 And you know what happiness is? Happiness is the smell of a new car.
01:41:00 It's freedom from fear. It's a billboard on the side of the road that screams with reassurance that whatever you're doing.
01:41:10 It's OK.
01:41:14 You are OK.
Speaker 42
01:41:24 It's toasted.01:41:28 I get it.
Devon Stack
01:41:34 And you just watch the lucky strike commercial.Speaker 46
01:41:41 But it's true.Devon Stack
01:41:43 They just have to tell you something that makes you feel good about yourself.01:41:48 With the with the boomers.
01:41:49 It was a little more.
Speaker 9
01:41:50 Blatant. You know your original. You're creative. You're the best drink with beer.01:41:57 But isn't that still what they're kind of doing?
Devon Stack
01:42:03 You know, remember those Oreo commercials we've talked about where we're during Pride month or whatever Oreo does.Speaker 9
01:42:09 There's no, there's no.Devon Stack
01:42:11 Oreos, like in in the entire commercial, it's just lesbians going and hanging out with their dad because they know that every, every homosexual has a bad relationship with their dad. And in the commercial, their dad finally accepts the fact that they're lesbians.01:42:28 And then it's Oreos.
Speaker 9
01:42:33 It's reassuring them.Devon Stack
01:42:35 It's telling them, oh, everything's going to be OK, that horrible decision that you made to be a ******* lesbian and your dad now ******* hates you. He'll come around, eat Oreos, you fat ******* lesbian.Speaker 9
01:42:53 Now for a while things started to get so over the top.Devon Stack
01:42:59 There was a film made about.01:43:02 Advertising being so deceptive and so meaningless.
01:43:09 That there there was a movie called Crazy People in the 19. I think it was 80s.
01:43:15 Forget where your exactly came out.
01:43:18 Where a advertiser or advertising guy basically loses mind, goes crazy and can't lie anymore and wants to just be honest with.
01:43:30 Advertising and this was a very popular movie and people thought the concept was very funny.
01:43:37 But again.
Speaker 9
01:43:39 They intellectually understand.Devon Stack
01:43:43 They intellectually understand what's happening. They intellectually understand they're being lied to. They intellectually understand that the ******* weird lesbian commercial has nothing to do with Oreos, but emotionally they can't escape it.01:43:59 Emotionally, they're still affected by it.
01:44:04 And not just emotionally, but also that like the repetition, like I was talking about.
01:44:11 These this repetition, even if you have a mind that is that is well protected because you're well aware of all their tricks. Eventually it's going to be like Shawshank Redemption, they're going, they're going to chip their way into your ******* head.
01:44:27 Little by little.
01:44:31 Even if they make this movie here like like so this is a movie little there's here's a couple of scenes from crazy people where they kind.
01:44:38 Of.
01:44:39 Recognize that?
01:44:42 This this kind of advertising is making everyone kind of nihilist.
01:44:47 About it, about everything like it's it's they're kind of rejecting it on one hand, but still.
01:44:53 Responding to it and in this movie, the thing they get wrong is they they make it seem as if.
01:45:00 You are honest about the product.
01:45:03 It will be.
01:45:04 Just as effective.
01:45:06 And it won't be.
01:45:08 In the same way that junk food is never going to taste as good as what's good.
01:45:12 For you.
Speaker 28
01:45:18 Buy volvos. They're boxy, but they're good.Devon Stack
01:45:23 I have that they have that backwards. Junk foods always gonna taste better than what's good for you. That's what I meant to say.Speaker 28
01:45:31 Buy volvos. They're boxy, but they're good. We know they're not sexy. This is not a smart time to be sexy anyway, with so many new diseases around, be safe instead of sexy.Speaker 19
01:45:44 Right.Speaker 13
01:45:45 Loud.Speaker 34
01:45:49 Ah.Speaker 3
01:45:50 Oh.Speaker 28
01:45:51 This is lovely.01:45:52 Truth and travel, huh?
01:45:54 Forget France. The French can be annoying. Come to Greece. We are nicer. So we are nicer.
Speaker 34
01:46:01 The French pride themselves on being annoying in Paris. They have contests. I mean, they're they're eligible for huge prizes.Speaker 28
01:46:12 Quaker Oats does this cereal taste great? Who knows, but at least the box is cute, right? The box is cute. The box.01:46:23 Cute. This is truly nuts.
01:46:27 Jaguar. Sleek and smart.
01:46:29 For men who'd like **** **** from beautiful women they hardly know.
Speaker 34
01:46:34 That's what all of these ads really mean. Men buy these.01:46:38 Cars because of it. So why don't we just come out and say hey we?
01:46:41 Know what you want? Here it is.
Speaker 33
01:46:43 This is for that.Speaker 28
01:46:48 This is getting scary.Speaker 34
01:46:52 The what?Devon Stack
01:46:57 So he gets committed, he gets sent to a A.01:47:02 A psych ward.
01:47:04 And he starts working with the crazy people who are also honest.
01:47:11 The way they're depicted in this film, it's kind of like how ******** people don't have the capacity for deception.
01:47:18 A lot of the the, quote UN quote, crazy people in this movie are similar in that they lack the ability to deceive and so they are like children in their way that they describe the products. They just say what the product actually is or what it's for or what it does without any without beating around the Bush.
01:47:38 And in this movie, which is, you know, it's there's parts of it that are funny.
01:47:44 It's not really realistic. The idea is if you just start saying exactly what you mean that somehow that's going to be more popular than than the comfortable lie.
01:47:54 And I think anyone that pays attention to politics would know that that's, of course, that's absurd.
01:47:59 People would prefer the comfortable line.
01:48:03 Now you might not prefer the comfortable lie. The comfortable lie might be.
01:48:08 A great annoyance to you, but by and large, most people would rather be lied to.
01:48:17 Most people would rather hear a a bedtime story and.
01:48:20 Go right to sleep.
01:48:24 And in this film they they go the other way with it and have a little fun with it. But again it's it's so it shows that intellectually even in the 80s, people kind of understood what was happening.
01:48:37 But it didn't change the way that they responded to.
Speaker 47
01:48:40 It metamucil it helps you go to the.01:48:44 Toilet.
01:48:45 If you don't use it, you'll get cancer and die.
01:48:56 Paramount Pictures presents the freak. This movie won't just scare you, it will **** you up for life.
01:49:08 I want to know how the **** the word **** gets in the New York ******* times.
01:49:17 Stop pretending. If you look like this, then you're fat. In fact, you're a fat slob.
01:49:24 Admit it, do something about it.
01:49:30 Want to stop sweating on relatively cool days? Get.
01:49:33 To a phone.
01:49:34 Call Vita Flex toll free if you call now, we'll send you a free plant.
Speaker 46
01:49:40 A free plant.Speaker 47
01:49:42 For fat slobs.01:49:47 You are so fired. It is unbelievable.
Speaker 10
01:50:11 Hello. I'm fat. Do you have any bikes?Speaker 2
01:50:15 To admit that.Speaker
01:50:17 I think you have to say.01:50:17 That you get the point.
Speaker 3
01:50:20 Hello.Speaker 2
01:50:22 We're fat. We're tired.Speaker 20
01:50:24 Of sweating on relatively cool days.Speaker 23
01:50:28 I knew we were fat. How to deal with slobs. Ohh. Sorry about the plants.Speaker 45
01:50:31 Ask about the plant.Speaker 2
01:50:35 Diet systems. May I take your?Speaker 20
01:50:36 Order food. Quick. You're ugly, Sir.01:50:40 I don't know about the plants, Sir. Please hold.
Speaker 10
01:50:45 Hi, I'm David.Speaker 14
01:50:46 Here we go, Sir.Speaker 4
01:50:51 Thank you so much.Speaker 9
01:50:55 Sorry folks, I haven't anymore. There's a lot of.01:51:03 That's it. My try, Puerto Rico.
Devon Stack
01:51:07 The theme of this movie is that ohh yeah, if you just started being honest about products.01:51:14 People would jump to the for the to the have the opportunity of being able to to use.
01:51:20 Them they wouldn't want the comfortable line.
01:51:26 Well, I think if you see that the way that people are behaving when it comes to Trump.
01:51:32 That's not the truth. They would rather believe the lie.
01:51:37 They would rather ignore their lying eyes.
01:51:41 They want to believe in some narrative, some fiction.
01:51:45 And if you tell them the truth, what happens? They get very upset with you.
Speaker 40
01:51:49 They get angry.Devon Stack
01:51:53 If you made an ad campaign.01:51:55 That said, hey, you fat fox, come do this. You'd get. You would get a specific type of of personality type. You would get some autistic fatties.
01:52:06 That would respond to it.
Speaker 9
01:52:08 And that would be about it.Devon Stack
01:52:10 By and large, the vast majority of people.01:52:14 Would not be OK with that.
01:52:16 You'd be very upsetting for them.
01:52:27 But anyway.
Speaker 27
01:52:28 Run on products ranging from luxury cars to bulk softeners, business experts agree this no nonsense approach appeals to a new breed of consumer who wants to be dealt with honestly, we go live to Connie Vega Margolis on Long Island where one no nonsense ad.01:52:43 Has brought movie audiences out in record numbers.
Speaker 20
01:52:47 Earl, we are here at the Mineola Country Theater, where record numbers of people have turned out for a movie called The Freak, which has promised to, well, mess you up for life all around the country. People are camping out to get a place in line and a chance to experience this phenomenon. What about you, Sir? Why are you willing to wait?01:53:07 Two days to get it to move.
Devon Stack
01:53:08 $20.00 for a movie.Speaker 20
01:53:11 The light, that's what this is. Connie Vega Margolis in Mineola for WDBX news. Back to you, Earl.Speaker 47
01:53:23 And releasing is an advertising genius.01:53:27 I want him.
01:53:27 Back.
Speaker 28
01:53:30 He's in the hospital.01:53:30 Sir.
Speaker 47
01:53:32 Buy him some flowers if you want your job back, you get him back.Speaker 28
01:53:40 This is very OK.01:53:42 This is the type of thing that goes on.
Speaker 47
01:53:49 None of these people would kill a person.Speaker 34
01:53:50 Would they? OK, let's show them what we have. Lights, please.01:54:00 Now we want to be honest.
01:54:04 Cigarette companies have been romanticising smoking for years, but they had to put medical disclaimers on the package. Now what we're saying is why not stick it right into the advertising manual?
Speaker 37
01:54:21 If you're risking cancer, shouldn't your cigarette deliver real flavor? Shouldn't something that might make you die really taste great of mouthy super Thins? Pulmonary cancer? Perhaps flavor for sure.Devon Stack
01:54:39 See and. That's the ad that in that episode of Mad Men.01:54:44 That they were basically trying to push and it was absurd because people would not respond to that. You might have a small percentage of people that would get it for the mean value, like oh, it's funny. It's it's the funny cigarette. But ultimately that's going to be a limited audience and you're not going to appeal to the wider population of smokers.
Speaker 34
01:55:10 Thank you, Manuel. Thank you very much. Kathy Burgess has some new ideas for new directions in corporate advertising, Kathy.Speaker 36
01:55:24 You may think phone service.01:55:25 Things since deregulation, but don't mess with us because we're all you got. In fact, if we fold, you'll have no damn phones, AT&T.
01:55:37 We're tired of taking your crap.
Devon Stack
01:55:42 Now this this isn't going to make very much sense to to us, but this back in the in the day, in the old days, there was only one phone company, AT&T.01:55:53 And they were. I don't know if it's called being prosecuted or whatever, but the the monopoly laws that they never use now, right?
01:56:05 The the laws that are supposed to be used to keep capitalism a thriving, competitive business environment, right? That hadn't. I don't know if they've ever gone after anyone from the monopoly since then, but they went after AT&T, which would have been started by Alexander.
01:56:26 Graham Bell. That's how old it.
01:56:27 Was.
01:56:28 Back in the, I think it was the.
01:56:29 Having these and broke them up into all these local bell companies. That's why you had Pacific Bell, Bell Atlantic this bell that bell depending on what part of the country you were in, they broke it up into these smaller companies and then AT&T got to remain as an entity that was.
01:56:49 They end up now. It's like long distance and cellular service and stuff like that, right? But at the time, there was only one phone company and because it was deemed a monopoly, they broke it up and there was a lot of.
01:57:04 I don't know bad feelings about AT&T at the time, so that joke doesn't land today because most people don't get that.
Speaker 34
01:57:22 How often have we seen a travel ad with suntan oil lubricated girl in a bikini slipping into the ocean with a caption that reads?01:57:33 Come to the Bahamas now what?
01:57:36 Are we? What are we really saying?
Speaker 31
01:57:43 Come in the Bahamas.Speaker 18
01:57:46 ****.Devon Stack
01:57:49 So, you know, they'd keep doing jokes like that and so forth, but like I said, the the concept, well, it might be a funny concept.01:57:59 For a movie, it doesn't match reality. Another time you've seen a film try to make be self aware of the product placement. Is this scene in Wayne's World where it's obviously you know tons of PepsiCo product placement. PepsiCo owns a Pizza Hut I.
01:58:19 I think they own KFC. They own Doritos, they.
01:58:21 Own. Obviously all the Pepsi drink products and they paid a lot of money for this thing. And so while they're kind of making fun of the idea that it's product placement, it's still product placement. In fact, in a way, the viewer in in the 90s is probably thinking to themselves, Wow, Pepsi's pretty cool for letting them do this.
Speaker 29
01:58:43 Listen, we need to have a talk about.Speaker 43
01:58:44 Vanderhoff the fact is, he's the sponsor and you signed a contract guaranteeing him certain concessions, one of them.01:58:51 Being a spot.
Speaker 21
01:58:52 On the show? Well, that's where I see things just a little differently, contractor. No, I will not bow to any sponsor.Speaker 43
01:59:02 Sorry, you feel that way.01:59:03 But basically it's the nature.
01:59:04 Of the.
Speaker 21
01:59:04 Beast. Maybe I'm wrong on this one, but for me the beast doesn't include selling out.01:59:14 Garth, you know what I'm talking about, right?
Speaker 33
01:59:20 It's like people only do things because they get paid.01:59:24 And that's just really sad.
Speaker 21
01:59:27 I can't talk about it anymore. It's.01:59:29 Giving me a headache.
Speaker 33
01:59:31 Here, take two of these.Speaker 21
01:59:36 Ah, new print. Little yellow different.Speaker 43
01:59:40 Look, you can stay here in the big leagues and play by the rules, or you can go back to the farm club in Aurora.01:59:46 It's your choice.
Speaker 21
01:59:46 Yes, and it's the choice of a new generation.Devon Stack
01:59:54 So even when they're trying to be self aware about it, trying to make a joke about it, it's still an advertisement. It doesn't change the fact that you're looking at like a significant portion.02:00:03 Of that movie.
02:00:04 Was a Pepsi ad.
02:00:06 Or Pepsi Coed with a new Sprint commercial and reeboks in the middle.
02:00:18 Now one thing I wanted to throw in here just because I found this video while looking for other stuff is I found a news report from the 90s where there.
Speaker 47
02:00:29 Up.Devon Stack
02:00:29 Upset about a controversial.02:00:32 Advertisement with Dennis Rodman in it.
02:00:37 And this this I guess highlights why some people.
02:00:42 Want to go back to the 90s? This is the kind of thing that when you see this, you're just like, wow, **** has changed.
02:00:51 Because if this is the kind of commercial.
02:00:55 That had such controversy that it made the news.
02:01:00 Which, again, ironically, it's now product placement in the news. The fact that they're talking about this commercial.
02:01:09 Is just making the commercial more popular. If you're the people who are advertising this product or the ad agency that made the commercial, you're laughing all the way to the.
Speaker 33
02:01:19 Think.Devon Stack
02:01:20 This is the best news you could ever have hoped for.02:01:23 Because like I said, this is prior to the Internet. You couldn't. You couldn't get people to share videos if you made some cool viral ad, you had to rely on the media promoting it or it being so controversial that gets brought up at work and people have to go home and watch TV and hope that they see the controversial.
02:01:44 You know, commercial or whatever and actually look for and they put their attention to it and look, all all attention is good attention when it comes to advertising and marketing, at least for the most part.
02:01:56 And this is it was just it was a little weird to look and see the kind of commercial in the 90s that was considered controversial. And it's also weird why it was considered controversial.
Speaker 48
02:02:12 He's not your average six, eight $3,000,000 a year.02:02:16 NBA star Dennis Rodman's hair isn't really green, of course. That's just for Christmas. He was a platinum blonde when he dated Madonna.
Speaker 31
02:02:25 I wanna do red next time. I just wanna do just loud red.02:02:29 And I'll just flaming red.
Speaker 48
02:02:30 Rodman isn't just colorful. He's controversial. He was banned from the San Antonio Spurs for 17 games this season for skipping practices and throwing an ice bag at his coach.Speaker 2
02:02:35 OK.Speaker 31
02:02:44 People and the media have projected me to be not no more than a minister society.Speaker 48
02:02:51 And now this in a commercial for Nike this Christmas, Rodman strong arm Santa Claus for a new pair of shoes.Speaker 7
02:02:59 Last year, you led the league in personal foul.Speaker 18
02:03:03 Sections elbowing also let little rebalance.Speaker 49
02:03:10 All right.Speaker 16
02:03:11 I'll give you the shoes.Speaker 44
02:03:12 I think that that is just a bad taste.Speaker 48
02:03:14 Wayne Embry, president of the NBA's Cleveland Cavaliers, has led the outcry against the AD.Devon Stack
02:03:20 And The funny thing is, they're not upset about the ad, because ohh, it makes black people look violent.02:03:27 They're sent at the ad because Santa Claus is being assaulted essentially like that was the what you just watched. That's that was the big controversy that that's what required there to be a a news report where they're having to go around and interviewing people about. It's the big Oh my God, did you see that?
02:03:48 The big black scary guy threatened Santa Claus, Santa Claus.
02:03:53 Yeah, it wasn't. The emphasis wasn't on.
Speaker 6
02:03:56 Oh my God, they're making black men look look scary.Speaker 44
02:04:01 I don't think we can move more people for breaking rules, but because he could get rebounds, he's been rewarded and I don't think that's the message that.Speaker 49
02:04:09 We want to send critics like Embry say, what's worse than the ads gangster message is that it's aimed at young black.02:04:16 Humors. Nike wouldn't talk to us for this story, but the company often uses unconventional role models to sell its.
Speaker 37
02:04:22 Shoes, because that dunk a basketball.Speaker 28
02:04:23 Just.Speaker 48
02:04:25 Last year's Bad Boy was Charles Barkley.Speaker 23
02:04:28 Doesn't mean I should raise your.02:04:30 Kids.
Speaker 17
02:04:30 He was doing what they've been trying to do with all of their advertising, what they've done very successfully, they were trying.Speaker 48
02:04:35 To get attention, Bah Humbug, says ad guru Jerry della Femina. This time Nikki's gone too far.Speaker 17
02:04:41 You can't mess around with Santa Claus like that.02:04:43 You just can't.
Speaker 48
02:04:44 Do it, and if they say, lighten up it.Speaker 43
02:04:46 Was meant to be funny.Speaker 23
02:04:47 What would?Speaker 17
02:04:48 Well.02:04:49 I say explain it to my five year old son. He believes in Santa Claus and this is a commercial that's going to change little kids perception of of Santa Claus, of what's going on with right.
02:05:00 And wrong and.
Speaker 49
02:05:01 If you really thought that Santa operated that.Speaker 44
02:05:04 Way I don't want my four year.02:05:05 Old grandchild to believe in Santa.
Speaker 22
02:05:07 Rodman has been thrown out of the ball game.Speaker 3
02:05:10 And.Devon Stack
02:05:11 See, they're they're mad because it's.02:05:13 It's offensive to Santa Claus, not to black people.
02:05:23 It's it's a totally different time, isn't it?
Speaker 48
02:05:26 As you might expect, Dennis Rodman sees things differently.Speaker 31
02:05:30 I'm not a bad person. I'm not a bad person.02:05:32 No.
Speaker 48
02:05:35 He says he.02:05:35 Is a role model with green hair perhaps, but with a blue collar work ethic on the court.
Speaker 31
02:05:41 Yep.02:05:43 If you go out and as any kid, do you like dinner drama, the majority of kids will say I like the way the things he.
02:05:48 Does.
02:05:49 He's funny. He's he's more like us. He can relate to us.
Speaker 7
02:05:53 And there's some ugliness going here by.Speaker 48
02:05:55 Rob, So what does it say about Nike and America this Christmas that the world's biggest sporting goods company thinks it can sell more shoes with the Dennis Rodman, who's naughty? Thanks, son, than with the Dennis Rodman. Who's nice.Speaker 9
02:06:14 Now, for those of you.Devon Stack
02:06:15 Again, who are perhaps younger?02:06:18 Another thing that Dennis Rodman was used for, he was one of the earliest I think mainstream celebrities to promote trans stuff.
02:06:31 When he promoted his, I mean he cross dressed from time to time and when he promoted his book famously this was the big uh.
02:06:40 You know the big media thing. Oh my God. Can you believe it? You dressed in a wedding dress.
Speaker 9
02:06:46 Let's go.02:07:00 3.
Speaker 10
02:07:05 Terrible.Speaker
02:07:08 This is Henry.Devon Stack
02:07:13 And listen to the fine white and fellow White New Yorker chicks. What? What do they think about his? This would again, this was and. And you remember this is around the same time they were all upset about this.02:07:26 Santa Claus commercial and now he's walking around in a in a wedding dress.
Speaker 22
02:07:30 So I think he's maybe letting other people feel more comfortable with themselves and doing what they want as well in.Speaker 19
02:07:35 The NBA and.02:07:37 Everywhere, he's a real inspiration.
Speaker
02:07:39 So.Speaker 20
02:07:40 Great address, someone. Whoever did his makeup did a really good job this time.Speaker
02:07:44 He's original and he does his own thing and.Speaker 20
02:07:48 You gotta love him.Devon Stack
02:07:51 Ohh yeah, it's so awesome that he's doing that. So awesome that he's breaking down those barriers, shattering those taboos like he did a couple years later when he was he kissed.Speaker 6
02:08:04 All on TV, but yeah, good, good.Speaker 10
02:08:05 We don't want the pieces, like I said.Speaker 3
02:08:17 OK, OK.Devon Stack
02:08:19 I'm not going to play it, obviously.02:08:21 I don't want to.
02:08:23 I don't want.
02:08:23 To put that out there in the universe.
02:08:26 But yeah, he kissed RuPaul, another training on television that was.
02:08:32 Maybe at first I don't know, that might have been the first ****** kiss.
02:08:38 On television.
02:08:42 And he still goes to gay pride parades and pretends I think. I think he's still pretending he's not gay.
02:08:50 He pretend that he wasn't gay in the 90s when clearly if something was going on there.
02:08:57 So yeah, that's that's that was that was circling the drain.
02:09:04 That was lazy. That was the time we were lazily circling the drain.
Speaker 9
02:09:10 Well, it wasn't even you couldn't even be sure.Devon Stack
02:09:13 That's what was happening.Speaker 9
02:09:16 Right.Devon Stack
02:09:18 Because as you as you get closer to a drain, like if you watch a leaf. I've talked about this. If you watch a leaf that goes down a drain, right, it circles and then as it gets closer the drain it goes faster and faster and faster until eventually it's just spinning like a top and then it gets sucked down, right?02:09:36 Well, I feel like at this point in the moral decay that orbit around the drain, we're still slow and lazy.
02:09:47 Slow. I mean, it was inevitable. the OR we were. We were caught up by the the suction. It was going to happen.
02:09:56 It was going, it was inevitable. It was. We were. We were caught by the tide.
02:10:04 But it was almost imperceptible, right?
02:10:08 There's only if you were paying attention that you realize, I think we're.
Speaker 9
02:10:12 Going around circles here.Devon Stack
02:10:15 And we were. We were drifting around straight for a while, and now we're kind of.02:10:19 Seems like we're always kind of going a little tilting a little bit to the left.
02:10:26 Right. We're just we're always just sort of tilting to the left.
02:10:32 And now we're just much closer to that drain. We're not spinning like a top yet. Believe it or not, but we're we're close enough to that drain. We're like, whoa, I'm getting a little seasick here.
02:10:44 I went off this ride.
02:10:47 It's a little out of hand.
02:10:51 So anyway, these are the kinds of things I think it's important for you to understand. I think that you need to understand that companies wouldn't put this much thought and put this much money into these methods of advertising if they didn't work and you'd have to be insane to think that Cheerios and Pepsi and.
02:11:10 And Pizza Hut are the only things they're trying to sell to people using these methods.
02:11:16 And that, well, certainly a lot of these methods have evolved and changed and shifted the the fundamentals haven't changed and that humans haven't changed. And while even if they get a little more educated and understand what's going on on an intellectual level, psychologically they're just as vulnerable as they were in the beginning.
02:11:36 And.
02:11:38 I think some of this is changing a little bit as the society becomes less high. Trust people are a lot more skeptical of things. In fact, they're they're having to, I think advertisers and people that want to push ideas and agendas and narratives are because the.
02:11:58 The country is no longer unified.
02:12:02 It's no longer just one big happy family where you play the big advertisement that plays during the top rated show at prime time and everyone ******* sees it and generally has the same response. You know there's some variation, a little bit, but you know, everyone's kind of on the same page. They know what to expect. Now you have this kind of fractured society.
02:12:21 With all these little you know, I mean it's.
02:12:26 That secession hasn't happened physically yet in the physical world.
02:12:30 But we kind of have already, we've sort of done that on the Internet. We've kind of fractured and and gone off on our own little sub colonies and subcultures and we we all kind of exist in on, in digital neighborhoods that are separate from each other and it requires different messaging to reach.
02:12:51 Each of these.
02:12:53 Different groups of people, because there is no commonality. You can't just make A1 size fits all advertisement or propaganda peace that's going to appeal to everyone. You can do things that will appeal to human nature and get a lot of people you know. If you're skillful enough, you spend enough money on it and you can pull it off.
02:13:12 But more and more, I think that's why you're having.
02:13:17 You know influencers on TikTok getting paid to promote products to their followings, and it's just it's the marketing budgets of these companies and of these social engineers has become more complex. And it's not just like, hey, we're going to write a big check to this ad agency so much.
02:13:36 Says, well, we got to send a check to this influencer. We got to send check to this influencer and we got to run this out of this time to get the boomers that watch Fox News. And then we got to run this out over here to get these guys to watch MSNBC and blah blah blah.
02:13:51 But fundamentally, the idea is still the same. You still appeal, you appeal to people, even if you're evoking different emotions, you still appeal to people emotionally to get your point across, and you avoid talking about the product itself that you're selling. So anyway, I just thought that was important to take a look at that.
02:14:11 Is that is mostly the stream. One thing I wanted to take a look at though too. As long as we got time.
02:14:16 Because we do have a little bit of time here.
02:14:19 Someone had mentioned and I haven't watched this yet, so I'll be watching this for the first time with you guys. Someone had mentioned that Queen Latifah had her own talk show and that Jared Taylor had been a guest on this talk show. Now I couldn't find the entire.
02:14:37 Episode I could only find a 5 minute clip or so.
02:14:42 I love it, but I haven't watched this. I thought it would be a fun thing to watch on stream. So without further ado, let's why not let's take a look at this and then we'll go into hyper chats here.
Speaker 45
02:14:55 One that just says that racial profiling does exist, and that's because it needs to exist, at least in most cases. Please welcome Jared Taylor to the show y'all.02:15:07 Yeah, you say racial profiling is just common sense. Tell me why.
Speaker 46
02:15:12 Well, first of all, it sounds as though the cases we have here are all extremely abusive. I would not attempt to justify them at all. And if these events took place as described, I wish these people every success.02:15:25 And seeking some kind of redress and compensation.
02:15:28 What I would say though that as a general matter racial profiling as practiced by the police is just one police technique and like it or not, no matter how idealistically they start in their careers, virtually every police officers end up doing racial profiling too, because they discover that there are certain races that commit.
02:15:48 More crimes than other races, in fact, to put it in the starkest possible turn, we all recognize that men are more dangerous.
02:15:57 In women, well, if you take the difference in crime rates between blacks and whites and compare them to those of men and women, you will find that blacks are as much more dangerous than white, as men are more dangerous than women. And to the extent to the extent that we accept.
02:16:18 A certain amount of sex profile.
02:16:20 We have to grit our teeth and accept the fact that it's unpleasant for men to be stopped in this proportion to women, and we have to accept the fact that police are going to be fishing where the people.
02:16:31 Where the fish?
02:16:32 Are likely to bite. Blacks are 13% of the population. You know. What do you know? Do you know what percentage you know, percentage of the muggings and murders are committed by blacks.
Speaker 45
02:16:35 Let me ask.02:16:35 This let me let me ask you this.
02:16:41 How would you know?
Speaker 46
02:16:41 About about 1/2 look I was I was.Speaker 45
02:16:42 Though.02:16:43 How would you know where? Where, where do you get those stats?
Devon Stack
02:16:47 We get it from the ******* FBI, you dumb *****. God, I ******* hate this ****.02:16:53 Just so frustrating knowing that like he was and that's The thing is, I can totally see this being on the air in the 90s and all the white kids at home going. He's racist.
02:17:04 He's a racist because they have been told that that's not true. They've never heard these statistics. They couldn't go look it up on the Internet.
02:17:13 Everyone, that's the one good thing about the Internet or not the one but one of the great things about the Internet is that now everyone knows that. Well, not everyone, but a lot of people know 13 does 50, but back then he's he's saying the statistic, and it sounds like just the crazed ravings of a of a lunatic mad man.
02:17:32 Who hates black people for no reason?
Speaker 37
02:17:35 Answering those questions.Speaker 46
02:17:37 One is survey data from a huge survey conducted by the Department of Justice, in which Americans are asked what kind of violent crime were you a victim of in the past year, who was a perpetrator, how old, what sex, what race? So we have data that is strictly a a criminal victim.02:17:55 And then we also have data from arrests and obviously a lot of crimes go unsolved. Excuse me.
Speaker 45
02:18:00 But you can't use the arrest because the arrests were profiled. Arrest so.Speaker 9
02:18:06 You can't come, but like they're that stupid.Devon Stack
02:18:09 ******* argument. I used to hear that all the time when I would, when I would talk about like I knew Blacks committed more crime. Everyone ******* knew that to some extent. It was just a a degree of like, like how much political or how much social capital were you willing to to flush down the toilet to say it right? Because everyone.02:18:26 ******* knew it. Everyone ******* knew it, and I think that, in fact, one of the things I wanted to talk about that I forgot to talk about with this advertising stuff and this repetition stuff and it was shown in that commercial with Dennis Rodman threatening Santa Claus.
02:18:43 They they always talk about how showing the violent black guy showing the violent black guy is bad for black people, it's it's gonna reinforce racial stereotypes that are going to.
02:18:55 Create these arrests.
02:18:56 That she's talking about, right? All these people are all these black people are getting arrested because not because they commit crimes.
02:19:03 But because some racist cop watched the Santa Claus commercial and thought, ohh, those ******* we gotta lock them up because I ******* hate them. That's that's basically what she's saying, right? That's that's not only is that insane? And and everyone knows that's insane now. Something that no one talks about.
02:19:21 Something that nobody talks about.
02:19:24 Is why do you think that that when you see these, you know, like interactions between white people and black people, the ones that turn violent, where the white people are trying to be diplomatic and and try to resolve things peacefully and then ends up in violence or whatever? And look, let's just be honest, there's an element of fear.
02:19:45 There's some of these white people, they are. They are trying, they, they've, they've seen what black people are capable of and they're trying to avoid getting their ******* skull caved in for not doing anything wrong at all. So they're trying to just not just avoid.
02:20:01 Conflict out of some greater good at self preservation to some extent. One of the reasons why I think white people are like that too, where they they are kind of sheepish and they are kind of ******* really when it comes to these interactions with black people is because of this.
02:20:21 This repetition, this repetition. Now some of it's based on reality, right? Some of it's a pattern you're picking up in your environment, seeing black people just being more violent.
Speaker 9
02:20:31 But when do?Devon Stack
02:20:32 You ever have in movies or television or fiction or anywhere else? When do you ever have white people physically overpowering black people and fights and stuff like that? Never ******* happens. If you have a conflict between white and black and any kind of movie or television show, it's the black guy beating the **** out of the white guy.02:20:51 And you should have known better than to **** with the black man and better.
02:20:55 Well, if that's what's being repeated in your in your environment, what you know, even it doesn't matter that it's fictional, it's still part of your environment over and over and over again. Yeah. You're gonna be a ******* *****. You're gonna think. Well, this only ends one way. There's. I've never seen it in another way. This only ends one way. And so it creates this population who basically lives.
02:21:15 Like hostages, they live in ******* fear of this minority that's committing half the murders, half the burglaries and.
02:21:22 Look at this ******* **** on TV telling you that. That's all lie. That's all. That's all. That's all part of your. They're gaslighting. You would agree to or makes people crazy.
02:21:32 Say no, that's all in your head. That's all in your head. Even though this is all data that he's pulling is from the Department of Justice. You know how race is. The Department of Justice is.
Speaker 45
02:21:43 So how can?02:21:44 You even bring that into it if if you found somebody say you want to say, most drug dealers are.
Speaker 46
02:21:45 Because.Speaker 45
02:21:49 Black.02:21:49 Well, if you're driving down the Turnpike, most people are not black. But if most people who.
02:21:54 Get pulled over.
02:21:55 Are black, then you're only going to catch black people doing.
Devon Stack
02:21:59 Yeah, well, if most black people are are driving like.Speaker 9
02:22:02 Jack.Devon Stack
02:22:03 Messes. They're gonna get pulled over the most, you ******* dumb ****. You ******* baboon. *****. Like this is. This is what. Unfortunately, though, this is what we're seeing as like the, you know, the, the, the.02:22:19 The new progressive way of thinking, not the old crazy white racist past that you have to feel infinitely guilty for forever and ever and.
Speaker 45
02:22:29 Ever. So. So where do you get? I mean, I don't, I don't. I don't. I'm sorry.02:22:35 I don't. I don't buy it.
Speaker 46
02:22:35 In terms in terms of violent crime, if the American population says half the muggers were.02:22:42 Black and the American police across the nation are half the ones they arrest are black. It suggests to me that police are arresting the people who commit the crimes. They're not venting racial prejudice.
Speaker 19
02:22:54 You check the record. Jeffrey Dahmer, Richard Speck. John Wayne. Jason.Speaker 45
02:22:54 Can.Speaker 19
02:23:01 All of these were white.Speaker 9
02:23:01 Listen to me.Devon Stack
02:23:02 Listen to me. I was ******* my momma. Put kool-aid in my bag.Speaker 25
02:23:05 People.Devon Stack
02:23:07 It's it's like, OK. Yeah, right. Because you're you're talking. How did you learn about these people? How did you learn about these people? You watched a ******* movie about it? The Jews told you about some some white people that killed some people a couple times.02:23:20 Right.
02:23:22 That's that's what? Well, and some of those people are ******* Jewish. They don't talk about that. But the, you know, first of all, the biggest serial killer of all time was was black. That was the the guy they found all the ******* dead babies in his backyard and ship. You know, what was his name was like, Grover or something? I forget.
02:23:41 But it doesn't matter. Like that's it's like statistics don't lie. And I and I, I get that black people can't wrap their head around per capita and they can't think about this ****, but it's all the more reason they shouldn't be allowed to vote and shouldn't be in our societies.
Speaker 2
02:23:55 People.Speaker 19
02:23:56 Some of the worst victims are here to testify. Their victims are not here to even speak up. So which victims are you talking to? You certainly didn't talk to gaseous victims. I know you couldn't go into the house and dig them up and talk.Speaker 46
02:24:10 To all of them, that's an excellent point. And the very first, the very first case.02:24:15 Of prominent racial profiling had to do.
02:24:18 With serial killers, serial killers are indeed far more likely to be white than black, and for that reason, for that reason, the police very sensibly put together a profile of a serial killer that included race it.
Speaker 45
02:24:31 Doesn't flesh out because as long as there's racism, it will never be sound data.Speaker 46
02:24:36 Just because certain officers misuse their firearms does not mean we disarm the entire police force. We instruct officers how to use their firearms properly. Profiling is the same.Speaker 45
02:24:46 Don't you? OK, alright. So you here's a tool. Racial profiling is a tool. A gun is a tool.Speaker 46
02:24:47 Thing.02:24:51 That's right.
02:24:53 Exactly.
Speaker 45
02:24:54 Racism.02:24:56 Is a tool mean? Like I said, I think it's a more of a conditioning. It's you better watch out for this one. That one. If everybody starts to say watch out for Johnny because Johnny's are no good and nobody's going to pick up a Johnny anymore. You.
Speaker 2
02:24:58 I'm.Speaker 46
02:25:09 Know what I mean are going to do frequently the same thing.Speaker 45
02:25:10 It's it's idiotic. It makes no sense. I deserve to be able to get a cab. How about that? How about that? And I can't. I can't, and that's just not fair. Why'd you fighting for me? Why? Why won't you fight for?Speaker 44
02:25:16 Sorry.Speaker 3
02:25:22 Look, I am.Speaker 45
02:25:23 Me.Speaker 46
02:25:24 Deeply sympathetic for people who are falsely considered to be perpetrators when they are.Speaker 45
02:25:29 Well, then, why aren't you on TV? For me? Why aren't you on TV for that?Speaker 46
02:25:30 Not, but what?02:25:33 Look, I want TV to explain. I want TV to explain why a certain amount of profiling is rational and that would be unrealistic to ask and nothing. Look, Jesse Jackson himself does racial profiling, of course. He said walking down the street at night and he hears footsteps behind him and he turns around. He is relieved.
Speaker 45
02:25:34 You here to defend this?02:25:44 Oh, I know both of y'all.
02:25:45 Said that.
Speaker 46
02:25:53 They are white people and not black, and now he took a lot of abuse for that. But he was saying something that we all know to be true, that blacks.Speaker 45
02:26:00 No, we don't all know that to be true.Speaker 22
02:26:01 Are more dangerous.Devon Stack
02:26:04 And unfortunately, that's where it cuts off. I wish I could find the whole episode, but that's that's all I I could find.02:26:11 Yeah, I mean, look, it's it's not surprising. It's this is the kind of stupid **** that you hear today. This is the kind of stupid **** that I've I've been dealing with my whole life when even even when I was like I said, I've always understood race to some extent. And I've had arguments.
02:26:30 Several you know way before I understood race and IQ and all that other stuff just about crime statistic.
02:26:35 Because statistics don't lie, and every time you get that stupid, you know. Oh, what about serial killers? Or? Or the laughable. Remember some Muslim trying to tell me that that most terrorism was done by white people and just?
02:26:51 Like.
02:26:53 It's just not worth it to have people. These people in your society. It's just not worth it. It's not worth the energy. What what is gained by having Queen?
02:27:04 In in our society, what is gained? Is it worth it? Is it worth all the ******* the, the, the, the social, intellectual and financial and cultural cost?
02:27:16 To have Queen Latifah in the ******* world, I just don't think that it is. Anyway, I feel for Jared Taylor. It's it's a long fight. He's been fighting. He is now black pilled. He doesn't think we can pull the nose up on this on this nosedive. And I I.
02:27:37 I.
02:27:37 Fully I fully agree. I fully agree. The idea that we can somehow turn the clock back and go back to a majority of say 90 or even 80% white in America, that's just not going to happen. It's not going to happen and unless there's some kind of.
02:28:00 Substantial disruption.
02:28:05 Shall we say? Anyway. All right. Well, that was that. Let's take a look at Hyper chats from the hyper chats.
02:28:15 All right, we got.
Speaker 9
02:28:18 Wandering full wandering fool.Numbers Lady
02:28:23 Cash flow checkout.Speaker 29
02:28:31 I'd like to return this duck.Devon Stack
02:28:33 Wandering fool says hello Devin. Regarding last stream you missed something big with Japan in 2020. The performance piece with the guy falling down repeatedly was a tribute to 11 Israelis killing or killed during the yeah, we already talked about.Speaker 46
02:28:49 That.Devon Stack
02:28:51 Killed during the 1972 Olympics in Munich.02:28:54 Infiltration achieved? Yeah. Someone else brought that up last stream, and it just I didn't, you know?
02:29:02 That was that was a very long. It was already like 4 almost 5 hour long, extreme right. There was only so much research I could do with it.
02:29:11 I I hadn't even seen that that part of it until I was playing it on stream. So I realized that was that was even in there. I was, I was not pretending to be surprised by how lame that dance was. I was genuinely seeing that for the first time and reacting in real time. But yeah, the the 19, I didn't go back to 72.
02:29:32 I went back to.
02:29:33 80 and maybe the Olympics are still ongoing, so maybe taking a look at the 1972 Olympics in Munich and that whole fiasco could be could be interesting, right? We could take a look at doing the a whole stream of if there's enough to do the.
02:29:51 Stream on it.
02:29:53 But thank you very much. They're wandering fool.
02:29:58 Channel 0124957 says last time I mentioned the S.
02:30:07 Asatru, Folk assembly, Pagan, white religion, you said their website sucked. That was true. And they've made major improvements since runestone.org. When you have time.
02:30:21 Ohh, you know what that means though.
Speaker 9
02:30:24 Yes, you are gay, yeah.Devon Stack
02:30:47 All right, let's see. Let's see. This four part four part. Miss, this blog post you sent me the FA is building a strong white only community in Jackson County, Tennessee called.02:31:02 Sig. Sig.
02:31:04 Cigar him. I don't know. Some made-up word they are ironing out all the legal details and already have multiple people living on site.
02:31:14 The FA is a legally recognized religion with the associated tax benefits. They are legally allowed to exclude all non whites, homosexuals, deviants and they do so or they do exclude those groups. The FA currently has four churches in the US in developing.
02:31:35 That word again, Sig, her singer helm and is working towards a fifth church purchase in Ohio or Pennsylvania. Communities are built through through in person.
02:31:48 Actions. Well, look I that's that's I think 111 part of the shotgun approach. People trying different things, trying to create white communities and white solidarity and white fellowship. So you know I I don't know much about the religious beliefs.
Speaker 16
02:32:09 But.Speaker 5
02:32:10 It.Devon Stack
02:32:12 You know, based on what little I do know, it sounds from what you're saying, at least it sounds positive.02:32:18 And I'm glad their their website has gotten better cause I I do remember it looked like it was. It was from the 90s it.
02:32:24 Looked like a.
02:32:25 A Geocities website, so that's that's I'm glad they they they took that more seriously and and I'll I might check it out later. So thank you very much.
02:32:37 Channel a bunch of numbers for for that and for anyone who wants to check that out. You can check that out there.
02:32:45 Doctor Otto von Zazen Berg can't catch the show live, but I would like to thank you, dear Devin, for the many hours of excellent content. I appreciate your work, particularly your emphasis on education, genetics and propaganda. Advertising in modern America. Very illuminating.
02:33:05 Particularly from a European perspective, yeah, I know it's different in Europe. I don't in fact.
Speaker 20
02:33:11 Right.Devon Stack
02:33:12 Because I I maybe I'm wrong about this. My understanding is though, at least originally, the advertising supported nature of television and maybe even radio to some extent was a very foreign concept to Europeans. You know, they didn't. There wasn't.02:33:32 It was like state-run, you know, like BBC and all that stuff was you paid like a TV tax that funded it and all this other stuff. I don't know how you know how that worked in other country.
02:33:43 And and and I'm sure a lot of it's commercials now. At least my experience. What what little that is in Europe, watching TV's in airports and things like that. There seems to be just as many commercials there than there are here. So I don't know. I think that's changed. But yeah, absolutely. Well, thank you for the support.
02:34:03 There hungry, Howie hungry Howie.
Speaker 9
02:34:17 Huh.Devon Stack
02:34:18 Jerry Hallie says. Good evening, Devin. Thanks for the streams and that's it. Well, I appreciate that hungry, Howie.02:34:28 All right, now we have Gorilla hands.
Speaker 3
02:34:32 Hello. Hello. Hello, hello.Devon Stack
02:34:37 Gorilla Hands says good morning, Devin. What do you think of the continuing escalation in the Middle East? Are we the American people really going to let Israel drag us into a regional war? Can I get a sad gorilla? Well, you got a hello gorilla. The the machine decides which one you get. I don't have a sad gorilla button, unfortunately.02:34:56 UM.
02:34:59 Yeah. Look, it's it's, it's always, it's always a possibility. The thing is, you gotta think of this in context. This fighting Israel's wars for them, **** has been going on since the founding of Israel. We have been tied to that region thanks to the Zionist control of our government.
02:35:18 Our culture, our media, our ruling class, our billionaire class.
02:35:25 I mean, it's unfortunately it's the stranglehold is quite tight. And so if there is a conflict in the Middle East that escalates to a degree of all out war with Israel. You better believe that the United States will be involved in one way or another and especially if Donald Trump is president.
02:35:46 You know, so I don't know. The Middle East is always at war, and I know people are just now there's a lot of people are just now paying attention to it and freaking out about it. But it's you got to realize this kind of ********, this, this exact kind of bull.
02:36:02 Has you know in one way or another, been going on in the Middle East since the formation of Israel because it's like.
02:36:11 They don't belong there.
Speaker 9
02:36:13 They don't belong there.Devon Stack
02:36:16 You know it's it's like they.02:36:17 They moved to a neighborhood.
02:36:20 Well, they moved to the neighborhood. They went to a neighborhood where nobody liked them. The Jews, they went to this neighborhood where nobody liked them.
02:36:28 And then they just started killing some of the people living in one of the houses.
02:36:34 And shoving them outside and just camping inside the house and taking over the house little by little.
02:36:40 And the other neighbors in the neighborhood were like, what the ****? That's ****** **. And they've been fighting them, and that's just been what's going on.
02:36:48 For.
02:36:50 Since you know the 40s.
02:36:52 You know, since forever. So it's it's is it? I don't know if it's remarkably worse now than.
02:37:04 Then it has been in the past. I don't, I don't think so.
02:37:07 I think that there could be a war, but like So what I mean my whole life my literally my whole life there's been war in the Middle East and America has sent troops and weapons and money my whole life.
02:37:20 My whole life we have spent an ungodly amount of money on defending Israel and Middle East. That money that if had remained within our borders to maybe even defend our borders, we would live in a remarkably different country today than we do now.
Speaker 38
02:37:40 Uh.Devon Stack
02:37:40 But unfortunately, Israelis get to enjoy that that money.02:37:46 Chosen Jawa says. I remember back in the day when a friend of mine was trying to get me to watch the insomnia strings I tuned in at the worst possible time when you were.
02:37:57 Playing different gorilla Hyper chat animations. I told my friend that I thought these were ****** ramblings of a madman. I'm glad I was wrong. Well, there you go and you tuned in during the hyper chats, which are, I don't know, maybe maybe these are the the ****** ramblings of a madman.
02:38:17 Bessemer, Bessemer,
02:38:30 Bessemer Hi Devin, I'm trying to get through birth of a nation, but three hours of silent picture is rough and I know I haven't done it as a stream so far 1915 when movie came out, blacks rioted across the nation. The film depicted them as ignorant violence and violence. So of course time to.
02:38:50 Quiet exactly. Time time for that. That good old fashioned Queen Latifah. Indignation, right?
Speaker 9
02:38:57 Look at that.Devon Stack
02:38:58 Look at that indignation on her face.02:39:00 Well, I never.
02:39:02 Well, I never. Are you suggesting that we commit more crime? Ohh you. You're so wrong. It's all racism.
02:39:13 Rooster says, came across this 1991 film. Never forget about the lawsuit of Mel Mermelstein against Holocaust revisionist Willis Carto. Interesting story stars Leonard Nimoy. There's a scene where they get him to admit he never saw any gas chambers.
02:39:32 And his brother, Father, died of typhus. Full film is on YouTube. Really. And Leonard.
02:39:36 Nimoy, isn't it?
02:39:38 From 91.
02:39:41 Oh, it might be.
02:39:43 That that sounds like it could be fun.
02:39:47 Let me put that in the notes.
02:39:51 On why is my notes not opening?
Speaker 23
02:39:57 There we go.Devon Stack
02:40:05 All right. Thanks for the recommendation there. Milk trucker says Weird Cat is an Italian jogger.02:40:15 Weird cat.
02:40:18 He's an Italian jogger. I'm not sure what the reference is. You said that two hours ago though, so.
02:40:25 Yeah, I'm trying to think of.
02:40:27 Who that would be but spacing. But thank you for the support there. Mill trucker Go will a I I think that's what it says says one is a ham radio satellite for and how are there so many of them. What kind of crazy hobby launches things into orbit.
02:40:47 Amateur rocketry doesn't even do that. How do you explain that on a pancake? Magic.
02:40:53 Phones. Well, not only that, I mean, some of these satellites have been up since, like the ******* 70s. Try to do that with the balloon. In fact, there was. I don't know if I don't think it was specifically a ham radio satellite. I think it was like a out of Commission government satellite because they lost communication with it. What had happened?
02:41:13 And it's kind of interesting story. If I remember the details correctly, the there was a communication satellite that was used by the the federal government. I forget what it was exactly for, but the the solar batteries.
02:41:30 Ended up dying and so it, you know, the the satellite kicked the bucket and was considered lost. Right. And some ham radio guy either figure out the orbit by doing the math. I'm. In fact, I'm pretty sure that's what I did. And then I got, like a.
02:41:51 An antenna and tried to to communicate it with it and it had and was able to get communication with it. And I think the theory was that.
02:42:04 What had happened was the the battery acid had finally eaten away.
02:42:08 At the connections to the OR or you know. However, however, the power was hooked up, it ate away so that the batteries were no longer interfering with the the solar panel panel's ability to run the circuitry while it was in the sun. The 2nd it's not in the sun.
02:42:27 And it's boom it, you know, it shuts off, but like it's able to maintain power while in the sun because the the panels still work as solar panels almost work forever. I mean, they'd be great over time, but not like batteries do. And but the battery pack was what was killing it before.
02:42:46 But he was able to contact it or pick it up. I don't know if it. I don't think he actually communicated with it, but he was able to pick.
02:42:52 Up and now it's it's added to like the satellite maps. They know the orbit and you can you can find it with a the right antenna. You can communicate with it too.
Speaker 9
02:43:03 There's a lot.Devon Stack
02:43:03 Of satellites, you can communicate with some a lot of them. You can you can 100% download from and there's a few you can upload to.02:43:13 There's some repeater satellites that you can communicate with. There's a repeater, there's a VHF repeater on the ISS that you can.
02:43:22 So you can find out you can use the that there's a couple websites that show you where the ISS orbit is, and so you can find a day that the the ISS is going to orbit over your area and for a brief moment, because the ISS is traveling, I don't know how the number is, but like really?
02:43:41 ******* fast like you. It's a you don't have very much time. You've got like, maybe 15 minutes that it's over your area that you're able to actually communicate with it.
02:43:51 But for those 15 minutes, you can communicate with people all over the earth on a just a technicians license using VHF, I think it's VH, it might be UHF, but you know using like basically a bowl thing with a handheld yagi antenna. There's people on YouTube doing it if you know, you know, they're generally where it's at, you can get lucky.
02:44:12 By just pointing the antenna towards you know where it's.
02:44:14 Going to be and it'll relay your transmission back down to earth from the line of sight of space. So your transmission is going all over the continental United States, and so people will hear you because it's, you know, it's repeating. It's rebroadcasting from.
02:44:34 From orbit and we'll get some weird DX because of that. And of course, look, flat Earthers are just too dumb. And even though that any of this should exists, and if they knew it exists, they wouldn't know how it worked because they're ******* ******. So you know I don't, you know, don't expect them to.
02:44:52 But it doesn't matter how much proof there is there, it's it's.
02:44:57 It's like trying to explain this **** to one of these uncontacted cannibal tribes. You know, they're they're just primitive fagots is. Will never understand it.
02:45:09 But yeah, it's.
Speaker 9
02:45:10 There's a lot of cool stuff.Devon Stack
02:45:11 You can do and and you can do moon bounce. You can you can interact with space.02:45:16 In some ways, with Radio, Tante Gallos, Tante Gallos.
02:45:28 Tante Gallo says, hey, Devin's been a fan of your show since the ripe age of 14 and six years later. This is my first super chat. Wanted to buy a copy of your book ever since it came out, but never wanted to use Momma's credit card. Is there going to be any way to do so in the near future?
02:45:45 I'd kill for one. Well, don't. You don't have to kill.
02:45:47 Anyone for one? Yes.
02:45:50 It it it it it will be.
02:45:52 It will be. I know. I've been saying that forever, but I have actual control.
Speaker
02:45:56 Treat.Devon Stack
02:45:56 Plans in motion now that that will.02:46:00 At the very least, the first one will get out relatively soon, followed by the second one, which I'm I'm struggling to finish. I'm just being honest. I'm struggling to finish it. I'm struggling to struggle, got a lot going on in my life right now and it's it's hard to hard, hard to get in that it what it is, is. I don't know if you guys ever tried written writing fiction. It's.
02:46:20 You know, whether it's a book or a screenplay or anything, but it's you kind of have to get in the zone. Like, there's a reason why authors will go out to the country and just lock themselves up in a in a cabin somewhere for a few months, and then they'll they'll write their book because it's it is hard. It is hard to go in and out of that zone.
02:46:41 And then have the book have a consistent feel to it.
02:46:45 Or and and it's it's or just to have the ideas like just to have the the creative energy. It's really difficult to maintain the level of preparation and research it takes to do the stream twice a week to do the the beekeeping stuff and the homesteading stuff. And you know other stuff I got going on in my life.
02:47:06 And and you know, write a a novel, it's, you know, but it's going to happen. It is going to happen. It's just.
02:47:15 You know, I gotta.
02:47:17 Put my shoulder to the wheel as they say, but yeah, thank you. Thank you. Tante Gallos thought that was a new name. I didn't recognize it. So you. You're you're old school. You've been around a long time.
02:47:32 Welcome to the welcome to the stream.
02:47:36 Tyler JWO, 508.
02:47:42 Let's see here.
Speaker 13
02:47:50 Why is money management?Speaker 18
02:47:54 First, the rest.02:47:56 Thank you.
Devon Stack
02:47:58 Tyler says who goes in the mega pit? Italians or Italian phobes? I'm eight, one eighth Italian and the rest is mostly German and French. Typical Louisiana mutt. I'm proud of my breed. I just wanted to know if you would exclude them from being white.02:48:17 Some of the smartest people I know are Italian and they don't take ****.
02:48:22 Well, I don't. I don't know about the smartest people I know being Italian, but.
Speaker 9
02:48:28 No, you don't understand all this is this.Devon Stack
02:48:30 Is all good-natured ribbing.02:48:32 That's all. It's all good for the most part.
02:48:34 Good-natured ribbing.
02:48:36 You know it is what it is. We got. We got to be able to do that, right? You can't have a. You can't if you take offense to it then then I I I feel like that's that's saying that you've got an inferiority complex about it. I'm not saying you do personally I'm just saying that the people that get offended when I say.
02:48:53 You know potato, Niger and spaghetti and spaghetti and stuff like that, that it's like, come on, we're just have we're. We're just having fun around here.
02:49:02 Especially, I mean you have so little, right? So you have, you have so little Italian, it's.
02:49:06 Not much to worry about.
02:49:09 And the learning too is a lot of the bad rap that Italians get. Not all of it, but a lot of the bad rap that they get is Jews portraying. I mean, look at. There was certainly a lot of Italian organized crime and.
02:49:23 Is, but Jews made it seem like it's exclusively Italian because all of the Jewish crime organized crime in in that historically has plagued this country, was reframed and rewritten as Italian organized crime in the movies.
02:49:44 In fact, no one, no one thinks Jews when they think mobster when that's some of the most famous mobsters ever, were Jews.
02:49:53 So that's that's some of it. That's some of it. But yeah, we're we're just having fun around.
02:49:57 Here.
02:49:59 Tyler again says also, as always, thanks for what you do, brother. Keep it up. I couldn't fit that in the last chat. Well, I appreciate it. Even if you got a little spaghetti in you.
02:50:11 You're you're always. You're always welcome.
02:50:15 And you know, look, most Americans have quite a variety of European in them. You know, it just.
02:50:21 It is what it is, especially if your family came post 1900, you know, or even like late 1800s, you're going to have, there's a lot.
02:50:32 Of.
02:50:34 That's where a lot of the Catholics showed up. You know, like a lot of the Italians and and Irish and such.
02:50:42 Jay Ray 1981 says blood death wore Susie Chan 2024 for president. I'm not sure who Susie Chan is, but there you go. January 1981's vote is going for what sounds like an anime character meat.
02:51:00 Dog says, do you listen to gabber in your free time for fun or just use it for edits? Pretty niche shows your age. I don't know. You're talking.
02:51:10 About.
02:51:11 Do I listen to?
02:51:12 Gabber.
02:51:15 I don't know what gabber is. Some you might have miscalculated my age because I'm not sure you're what you're talking about. Do I listen to gabber and I'm going to have to look it up now, because now I don't know what that is. And.
02:51:31 I don't know what my edits are that would be gabber.
02:51:43 Gabber is a style of electronic dance music and sub in honor of ******** tech. OK.
02:51:51 Yeah, I didn't know. I don't know what that was. I just got a.
02:51:55 Random.
02:51:57 Random music I thought was good for the.
02:52:00 For the gorillas. So no, I don't listen to this kind of music on my free time. I listen to. I don't, actually. I just. I don't listen to music at all. And you have to kind of know.
02:52:14 Ohh, looks like we.
02:52:16 We drop connection again, but we're back.
02:52:19 Says we're back.
02:52:22 Reload everybody.
02:52:25 If you must.
02:52:27 I guess I'll tell the chat we're back.
02:52:31 Yeah, we're back.
02:52:34 So I don't know. I don't know the connection is **** tonight, but it is what it is. Elon must be watching too much **** or something like that.
02:52:44 What I was talking about, I don't know where it kicked off. It was base Polish crusader was talking about those diversity videos and I was just saying we we still.
02:52:54 Have.
02:52:55 We still have a couple of them to go over and so also base Polish crusader says at the very end of the Kidney edition, what is the context of that little girl talking about being happy she got murdered by the ice cream truck? I had no idea what to make of that. It was creepy and odd, but.
02:53:15 Kind of funny is always I'll catch up. I I honestly, I don't know the I don't know. It was a weird video I came across on I it might have even been like Instagram or something, but I was like, what the **** is? I had the same thoughts. I was like, what the **** it was. This is perfect for the end video.
02:53:32 You know you always like having something a little weird at the end. And I was like, I don't know how else to.
02:53:38 Use this because.
02:53:40 I don't know what the content my guess.
02:53:42 Is.
02:53:43 It was a.
02:53:45 Because it cuts off right the the version I have cuts off where it cuts off in the stream, but my guess is it was part of a don't drink and drive campaign and they just went really weird with it because.
Speaker 15
02:53:56 It.Devon Stack
02:53:57 Because I know it's hard to tell if it's the late 70s or early 80s, but.02:54:01 It's probably in.
02:54:02 That.
02:54:03 Era where most of the people working on it were high as a ******* kite and it just seemed it probably didn't seem that crazy to them. But yeah, that was holy ****, that was that was ******* weird.
02:54:15 Alright, go real AI, says white pill. When the real hard times get here, the parasites will leave for more profitable.
02:54:24 Close and the Gimme grants will leave because no more Gibbs should make the job of fixing this mess a bit easier. They all have homelands to go back to, and a lot of them missed them. That might be true of Europe. I don't think that's going to be true of America. It's there's.
02:54:43 I just think it's gonna be like Brazil. I don't think you're gonna have this mass self deportation and things will have to get so bad like, so, so bad. And I just don't see it coming. I mean, it's it's, I look, obviously we've got turmoil ahead. But try. You have to imagine this.
02:55:02 The America would have to get worse than Mexico for people to leave.
02:55:09 It's, you know, it's not. It's not going to, it's going to be real tough for it to get worse than Mexico, but that's what I think. That's the bar, you know, and all those little countries South of Mexico and north of South America, they're worse than Mexico.
02:55:27 So, like Mexico is like the the.
02:55:30 The alpha of those, those Latin American countries, they're like they're the best out of all of them.
02:55:36 And things would have to get worse than Mexico for people to start leaving. And I just don't see it it happening. There's just it's too late now. It's too late to to do these little things where people would try to get people to self deport, you know, like the whole shut down the rides at Disneyland and they start, they stop showing up.
02:55:57 I just think it's too late now because there's no rides in Mexico either.
Speaker 9
02:56:03 But who knows?Devon Stack
02:56:04 Maybe in Europe, if you're able to turn things around, it hasn't. It hasn't. I don't think it's metastasized in Europe yet. I think you better ******* hurry up, but I think it hasn't. I think there's still hope, I think.02:56:15 You if you.
02:56:16 Do aggressive treatment. Now you can take care of it, but that's.
02:56:21 That's about it. You gotta. You gotta really get started on that soon.
02:56:27 Dirty White Boy says I got a Jamaica O story for you, so I live in a nice neighborhood with brain surgeons and lawyers. Should be safe, right? Well, my former classmate is a coal burner. And one night she and the ***** boyfriend got into some **** and they.
02:56:46 So they couldn't handle, so got into some **** they couldn't handle. So, like, at 2:30 in the morning, they come running home to my safe neighborhood, bringing a ******* ***** war with them and crashed the car into another classmate's.
02:57:03 Yard. And then the second car mag dumps into the car, killing the ***** and sending the shrapnel into this girl's brain. My sister heard the shots. She was in surgery for 34 hours, wakes up every 20 minutes screaming. I looked up the mug shots on a recently booked.
02:57:24 And these are two of the scariest orc looking Red Eyed ******* I've ever seen. The boyfriend had two priors. **** this stupid ***** for bringing this violence to my family. My family can't be convinced that this is a problem.
02:57:40 Well, look.
02:57:43 They'll they will be, they will be.
02:57:47 You know they they will be. And that's just the way that and as you said, right, it's creeping on in there whether they like it or not now it's.
02:57:56 Hey, life lesson life lesson, right?
02:58:02 Zog Hunter says leftists are stupid. If you want to mass blast condoms, you make them the prize and a Cracker Jack box.
02:58:16 I don't know it's.
02:58:17 It's kind of a creepy way to target kids. Like, I don't know, but I don't.
Speaker
02:58:20 We.Devon Stack
02:58:20 Know what you're getting at there.02:58:23 Let's see here. We got a big dono.
Speaker 14
02:58:27 El Coronado, with the big dono money is power. Money is the only weapon that that you have to defend itself.Speaker 9
02:58:36 Look, look, look. How Julie this *** is.Speaker 6
02:58:56 El Coronado.02:58:59 Another says can I get a half $1,000,000? My dad would spin up my school playlist after this intro essay.
02:59:08 Half $1,000,000.
Devon Stack
02:59:14 Well, you can't be Mexican if you listen to the sky, I guess.02:59:18 That was very 90s. Yeah, I was looking for songs with, you know, because he says that's the impression that I get. And that's the impressions that that I don't know. I was reaching on the songs that I was trying to find, stuff that would go along with it and was struggling. So that's what I ended up with.
Speaker 9
02:59:35 Ohh, thank you. Thank you nano.02:59:39 Alright, we got love and division.
Devon Stack
02:59:51 Love and division says trying to repeat this phrase in public as often as possible as often as you can, everyone knows it's inevitable Jews will be expelled from Western nations.03:00:04 It's just a matter of how soon. Ah, well, I mean, like, again, I don't think.
03:00:09 Something very.
03:00:11 Unusual would happen, and an extreme would have to happen in the United States or something like that to happen.
03:00:17 I don't know enough about individual European countries to know for sure that that's a crazy fantasy, but I suspect that that's likely the the situation unless unless sadly, unless you get one of these countries that is so bombarded with.
03:00:37 Like the Jewish influence is is replaced with Muslim influence, right? I could.
03:00:43 See that happening?
03:00:44 You know, you get enough Muslims with political power where the Muslims do.
03:00:49 But unfortunately that's that's like who who knows, right? But that's what I see. That's that's the future. I see. I see a future of just kind of a.
03:01:00 A slow crumbling of of the West. It's. I don't think it's going to happen rapidly.
03:01:06 But I.
03:01:08 I feel like.
03:01:10 Sometimes, sometimes I wish that it would happen rapidly.
03:01:15 OSA 567 in the movie Demolition Man set in 2032, they play the commercials jingles as oldies radio station songs. They really are catching cerveza. Cristal.
03:01:35 In the new, is there like another demolition Man movie?
03:01:40 Or no, it's not gonna. Maybe it's not. Judge dredd. I forget demolition. I.
03:01:45 Don't.
03:01:46 I've seen it, but I think I saw.
03:01:47 When it was new and so it's.
03:01:50 It's just.
03:01:52 I'd have to really, I'd have to. In fact, I'd have. I can't really picture right now. I mean, I can barely picture it, but.
03:01:58 Yeah, I don't remember that.
03:01:59 Part.
03:02:00 But thank you for the support. They're dirty white boy, says 1 mother. Two kids in the house that caught strays. Brian Maurice Wright Junior prior domestic abuse charge, probably against his dumb *****. Nasser Gill at large, Dasani Curry released.
03:02:18 Get out, bond man. You got to look up these guys booking photos. These ogres are still walking around my town. Well, the name like Dasani Curry.
03:02:30 Man, that sounds like a a bad mix, right? That's like, it's like a black Indian that's like.
03:02:39 Instead of a project that's like a pajama, all it's a pet, Jamal. So what's the? What's the better way of doing it? It's Paget, miss, with.
03:02:52 You say a pagina around. It's like it's like a Tyrone, a pagina pagina Rome.
03:02:59 Fajita one almost sounds like some kind of Italian dish.
Speaker 9
03:03:03 The the fajita on? Yeah, you're putting the fajita.Devon Stack
03:03:10 Jax.03:03:11 With Travis.
03:03:12 Smith, thanks for the stream black pill. Well, I appreciate that. Oh, so 567, says Devin, have you ever been to the Mormon temple in DC? What was your impression? And looks magnificent. Years ago, I went to my parents for Christmas, and the choir sang beautifully.
03:03:32 I've been to the temple grounds. I went there with my mom when I lived out in DC. She came out to visit me and she wanted to see it. So we went out there, I think.
03:03:39 We went to the visitor center and stuff like that.
03:03:42 UMI know the locals.
03:03:47 Makes fun of it. They say it looks like the Wizard of Oz Castle or something.
Speaker 47
03:03:52 But.Devon Stack
03:03:55 I think it looks pretty.03:03:55 Cool.
03:03:57 It's, you know, it's different than most of the temples.
03:04:04 It looks a little more.
03:04:07 Oh, maybe it does look a little more Wizard of Oz, Grenade says. Placed advertisement absolutely work and it is insanely insidious.
03:04:21 My sister's husband bought a $5000 Omega watch because it was the same as James Bond's. Yeah. Yeah, I know.
03:04:33 Does your sister realize she married an MPC?
03:04:37 That's that's. That's what that says to me. Grenade also says. Have you noticed that many psychological studies about pain, behavioral manipulation, social conditioning, psychological manipulation are done by Jews? How many books, academic papers, pun and op, EDS have used these Jewish studies.
03:04:56 To push for political agendas and messages.
03:05:01 Maybe a string?
03:05:02 Think about it. Yeah. I mean, look there. I mean, it's kind of. I've done streams about that sort of stuff, but maybe. Yeah, maybe specifically I'll I'll find something like that.
03:05:14 OSA 567 it's not a movie, it's a Julie's. And for the reason I think that I think about where my thoughts come from, are there really mine? Where did they come from? Or are they there because of product placement? We are supposed to be rational.
03:05:35 Humans, not animals, right?
03:05:38 Well, uh.
03:05:40 Look, some of your thoughts I think are original, but some of your thoughts are placed there. I know some of my thoughts. I mean, like when any think of it this way, any anytime a song gets stuck in your head?
03:05:51 Well, unless you wrote that song, that didn't come from in you. So someone has.
03:05:57 Infiltrated your mind and planted.
03:06:01 A virus, essentially, that song is and so it makes you wonder, well, if someone can do that with a song where you're sitting, walking around all day, humming a song, or even like quietly singing the lyrics to it over and over and over again. And you can't get out of your head. And every time you try consciously to do it, it's, you know.
03:06:20 20 minutes later you'd catch yourself doing it again. If they're able to do that with a song, you'd have to imagine that that's very possible other thoughts too.
03:06:30 Ohh and then we got some big donor money.
03:06:34 We got big donor money from Andromeda.
03:06:38 We're gonna get this. That's a Christmas dono stuff.
03:06:47 The magic *****.
Speaker 3
03:06:58 Where did the soul men go? Christmas. Ever.03:07:03 Yeah.
Devon Stack
03:07:17 Alright, Andromeda, very generous of you, Deb. I'll catch the stream tomorrow. Last stream was awesome, as always. Thank you. I appreciate that, Andromeda. Definite definitely is going to help out. That's very generous of you. And and I really appreciate you.Speaker 6
03:07:38 Digging deep there.Devon Stack
03:07:40 For the big dono and hopefully that you think this this tonight's stream is worth it when you catch the replay.Speaker 3
03:07:48 Yeah.Devon Stack
03:07:49 Lucky Larry Silverstein says it's easy to suffer from the other. People think like me. Thing I have done that a million times and the COVID lockdowns. I scoffed at the idea that people would actually just stay at home and not visit family or even go to work because I will go to work and travel.03:08:10 Yeah, it is easy to fall for that. I think that it's it's difficult for people to understand that look, that's that explains a lot of white people and their interactions with black people.
03:08:24 A lot of white people think that they can or other races, not just black people. They don't realize that each race has a different way of thinking and that just because you would expect a particular reaction to something if you were engaging.
03:08:41 With a white person that you a lot of times that people will expect the same kind of reaction out of out of non whites and they just and it doesn't happen, it doesn't happen. In fact even it's you know it's it's so weird when you look at like Cold War fiction and how they talk about.
03:09:01 Or not even fiction. Sometimes just Cold War reporting. If you look at old.
03:09:09 Like like intelligence officers or even diplomats or people from the State Department when they talk about how different the Russian mind is and and how, you know, people make the mistake of thinking that Russians think the same way that Westerners do and they don't.
03:09:28 And or or or. They would even say that and if you look at in the early years, the founding fathers talking about different kinds of Europeans even being incompatible with the form of government that they put together.
03:09:42 And that it would, it wouldn't work if they couldn't maintain the the essentially remaining a an Anglo society. So there was a long for a long time there was this.
03:09:57 Recognition that different people thought in different ways. Men think different than women, and it it there's lots of these generalizations originate from a place of.
03:10:12 But because we're told our entire lives that everyone's exactly the same and we just have maybe different life experiences that have shaped us in slightly different ways. But generally we are, we all have the same capabilities. We all have the same potential. We all have the same access to talent.
03:10:31 And that it's just a matter of effort.
03:10:33 And and it's all ********. That's all ******* ********. But it leads to.
03:10:37 People.
03:10:38 Believing in in things like that, and I think that's an important thing to strip away from your mind if if that's how you see things. Sometimes it's like I find, I find myself doing it sometimes. And certainly if you raise a kid that should be a a component of.
03:10:53 And and how you raise them, how you educate them, let them know that different people think different ways.
03:10:59 It'll help them in the future. Certainly there's a lot of things that you should teach your kids. Like anything that you feel like you had to unlearn, make sure you.
03:11:10 You pay close attention to that when you're raising your kid, so you don't put them in the.
03:11:14 Same position.
03:11:16 Uh, let's see here, OSA 567, even the Olympics and sports have become a huge status symbol and ad for parents. Parents are spending $30,000 or more on kids.
03:11:29 Training per year for the big show that they can show off.
03:11:34 Right. Yeah. Only time out. Like training for the Olympics and professional sports.
Speaker 9
03:11:40 Yeah, well, you get a gold medal. I mean, I.Devon Stack
03:11:41 Guess in a way it's an investment. If your kid can actually do it, yeah, if you if your kid ends up getting endorsement deals, that's not very common. But if your if your kids like that.03:11:53 And it's it's worth 30 grand, I guess to train them for the millions and millions of dollars they would make doing endorsement deals.
03:12:00 That's again, it's that doesn't happen very often. If there is like a famous Olympian, there's usually there's usually like one Pro Olympics that they trot out and they're like, oh, look, you know, it's it's, you know, that that's I already forgot him. That swimmer guy. Like, I forget his name. Alright. But it was the swimmer guy for a while.
03:12:20 It was, uh.
03:12:22 In the in the 80s, the 84 Olympics, it was that Mary Lou Retton chick.
03:12:29 I mean, I don't know that that's thing I can't even really name.
03:12:31 A bunch of.
03:12:32 Them but.
03:12:34 You can get a bunch of money that way, but.
03:12:35 That's about it.
03:12:39 Let's see here zazzy mattas bot says thanks for the show. I appreciate that.
03:12:44 Alt right says.
Speaker 3
03:12:48 Gorilla gorilla. Good, good gorilla.Devon Stack
03:12:54 Jay Ray 1981 says **** that ******. He tried to make transgenderism popular. Rodman did in the gay 90s. Yes, he did. He was.03:13:08 Probably the first person, at least that I was ever aware of as a kid, that was.
03:13:13 A man wearing dresses on TV like that was.
03:13:17 I remember that I remember it because it was so unusual at the time.
03:13:22 Hammer you, experts says if All Blacks did transgender and gay, they would stop reproducing in 90% of American's problems would be gone in 50 years. Yeah, maybe. But they'd be a very rapey 50 years. All right. And there'd be a.
03:13:37 It'd be a very rapey and pedophile 50 years.
03:13:41 J Ray 1981.
03:13:43 It says when you said it's going to take more than a spark to get these Brits to finally do something after what they after, they somewhat rioted after seeing 3 white little girls, possibly more die and actually get mad. What do you think that spark will be? Let there be lamp posts.
03:14:03 What I mean by that, he's talking on Twitter.
03:14:07 He mentioned that in response to those riots, I don't know. Skirmishes, I guess, is probably a better word in in England over those girls that were stabbed.
03:14:20 He asked if that was like a spark that would start something bigger.
Speaker 9
03:14:24 Here's something if.Devon Stack
03:14:26 You've ever tried to start a fire?03:14:31 And if you're good at starting fires, whether it's in a fireplace or camping or whatever.
03:14:38 You'll know there is a huge difference between trying to start.
03:14:45 A fire with a lot of kindling, a lot of dry kindling.
03:14:50 And a lot of dry wood.
03:14:54 Where you can get the fire going and slowly add the fuel to it and then once it's really going then you can add like some of the fresher wet wood to it. It's a little smoky, but you can still do it right? The fire is hot enough to handle it, but you kind of it's it's if you start off with that. If you start off with wet wood.
03:15:16 And what kindling and what matches?
03:15:20 Uh.
03:15:21 You can you can put sparks all over that **** and it's never gonna catch on fire.
03:15:27 It's never gonna catch on fire unless you have a can of gasoline laying around. You're not going to start that fire.
03:15:35 And I guess that's what I was talking about is.
03:15:38 I don't see.
03:15:40 The UK and I'm not from the UK, so maybe I'm just, I don't see it because I'm not there. I don't see in the UK a.
03:15:52 A lot of dry kindling. I see some here and there. I don't see a lot of it.
03:15:58 And I also see a nation that is too polite for their own good. Just culturally, it's it's built into them. And I also see a nation that allowed themselves to be disarmed. So I mean, how crazy could it even get anyway? You know what I mean?
03:16:20 I had someone get really upset a a British person get upset with me recently over this.
03:16:29 And it was because they they told me about.
03:16:34 They were the ones, the 1st, the 1st told me about the.
03:16:38 What was going on out there?
03:16:41 And I wasn't. I wasn't sufficiently excited about it, and it ****** them off because I was. I was kind of like more along the lines of, you know, like, like, wake me out, wake me up when they're pulling politicians into the street and and, you know.
03:16:59 Yeah. Like until I I I look, I like. I like that. That for a moment. For a brief moment.
03:17:07 Some some white people grew a pair and were and were actually mad.
03:17:13 And it's like, like what's happening in Ireland, the same thing. It's it's good to see. It's never, it's never.
03:17:21 A bad thing?
03:17:24 I just don't have the confidence that this is going to.
03:17:28 Really. You know, it's going to lead anywhere and unless.
03:17:32 It it gets tricky because it involves saying saying things that are maybe not the best things to say on the Internet, but.
03:17:41 It just seems like you know, kind of like Little League. That's all I'm going.
03:17:45 To.
03:17:45 Say that's that's enough of that.
03:17:48 Alright.
03:17:52 Russell Mcclintock says hello, Sir. The most annoying thing about those who obsess with the Illuminati, symbolism and ****** numerology is the fact that they can't use their big brains to either predict or prevent any specific happenings or even vague ones. It's always hindsight like see told you.
03:18:11 Well, yeah. Well, that's it. Yeah, it's it's Flat Earth or brain. It's you can't use anything that the Flat Earth has to predict anything like eclipse or or you know it's it's.
03:18:24 It's it's just trying to. It's trying to interpret things.
03:18:31 In a.
03:18:33 Pseudo intellectual.
03:18:35 Way it it's people that really lack.
03:18:39 Actual intelligence. Larping as as people.
Speaker 9
03:18:43 There it's. You know what it is.Devon Stack
03:18:46 It's they. They're they're they're doing what they think smart people do. They're mimicking smart. They're people that want to be smart people.03:18:54 And because just like anyone that has no experience in, you know, in imposing like it's like like a white kid that wants to be black, right?
Speaker 25
03:19:05 So what he'll.Devon Stack
03:19:05 Do is, you know, he'll watch like some black movies. Listen to some black music and and try to act black. But he's still gonna look like a ******* wigger. You know, at best he's going to like a ******* wigger, but he's gonna look like a ******* cringe loser, right?03:19:20 And that's how I see a lot of these people as they they want to be viewed as as really intelligent and and.
03:19:30 They.
03:19:32 Watch a lot of documentaries or something. I don't know. They and they, they, they they pretend to be smart people and they want to, you know they they do what they think smart people do. But at the end of the day, they're just a bunch of ******* wiggers. All right. Bill Monigan, bill.
03:19:49 Man again.
Speaker 13
03:19:50 When you're trying to save money.03:19:52 A good rule to follow is to.
Speaker 41
03:20:01 Take it from me, Jim. Neighbours little pay.Speaker 42
03:20:03 Dividend, as far as I can see.Speaker 3
03:20:08 Where gram?Devon Stack
03:20:13 Bill Mott again, I missed the 1st 18 minutes, but was marketing first developed to erode Western culture and the techniques then got applied to selling products or did they realize that the techniques were eroding culture and they decided to run with it? Any road civilization to make it?03:20:34 Easier to strip mine all the assets.
03:20:37 No, I think I don't. I think you're thinking too hard about this. It was, it was just I I did a stream talking about this in more specificity, but it was essentially Edward Burnett's.
Speaker 9
03:20:37 Didn't.Devon Stack
03:20:51 Using June's mind tricks like Jewish mind tricks.03:20:57 To syop people into buying products, and he was so successful that lots of companies, not necessarily owned by Jews, you know, goy companies, WASP companies paid him and people like him, you know, his students, of which he had many.
03:21:15 And to to sell their products because they wanted to make a bunch of money.
03:21:20 Because they were capitalists. And so I think that's really what it boils down to is it's just what?
03:21:27 Achieves the goal of selling the most products you know it's it's not what? What's the most? It's not what's honest. It's not what's good, it's what's.
03:21:39 Expedient for the the bottom line. So that's what they why.
03:21:42 They do it.
03:21:44 Yeah, I I think you might be overthinking it though. It's, I don't think it's any kind of complicated.
03:21:48 Thing, it's just.
03:21:50 They they know that this kind of marketing works, that this kind of advertising works. And so they do it.
03:21:56 I mean, look, I used to work in the business.
03:21:59 And I was there was there was a couple of Jews that worked there, but.
03:22:04 They weren't even like one was like an art director, but.
03:22:08 And one was like a a motion graphics guy, but like the guy in charge of stuff was like a Korean, you know, and the clients were white guys usually trying to sell.
03:22:23 Cars or, you know, just some random crap.
03:22:28 And we use we use a lot.
03:22:29 Of these techniques.
03:22:31 That's just what you do to to sell crap. That's what works.
Speaker 9
03:22:36 **** knuckle with the big dono.Speaker 14
03:22:40 Money is power. Money is the only weapon that that you have to defend himself with.Devon Stack
03:22:45 Look how Julie this *** is.03:23:04 Alright, flag Nuckle says last stream made me belly laugh with you in the chat, commenting on the abbos in the Ozzy opening. They're definitely are a special kind of vape, my old man told me. Stories of them buying turpentine and I sure it was known Benjamin.
03:23:23 And orange juice to mix and drink to get funked up when they could afford or couldn't afford alcohol.
03:23:30 Paul's doctor and doctors and engineers. Yeah, I I my understanding again. I've never been been to Australia. My understanding is.
03:23:45 They are they. They are like the dumbest of of all, of all the minority groups that plague the West.
03:23:53 I don't know if they do the most damage, but they're.
03:23:55 My understanding is they're the dumbest.
03:23:58 I can only imagine can only imagine being isolated down there for God knows how long until the white man came. And.
03:24:10 Gave them Vegemite sandwiches.
03:24:14 Well, thank you for the support there. **** knuckle. Glad we could all have a.
03:24:20 I'll have a laugh. I'll have some gallows humor, art, Stanton says, Speaking of unpleasant truths. What's up with the cognitive dissonance of people who know the 2020 election was stolen but somehow think this one will be like?
03:24:35 Is it is that a trust, the plan kind of a thing? Yeah. I think for some people it is. And I think for others they think, well, we we busted them last time and maybe we didn't get, you know, maybe no one went to jail and everything like that. No, nothing ever actually changed. But we'll be watching them this time. Yeah. Whatever. Right. It doesn't really. To me, it doesn't really matter.
03:24:56 This point? Who wins? I I almost think it would be worse if Trump wins. Honestly, I'm just being honest. I almost think it would be worse.
03:25:05 To have Trump in office because so many people will kind of go right back to sleep and think everything's fine, whereas I think you can expect more radical things from Camelot and there's people are afraid of those radical things, but.
03:25:19 You know it's going to happen sooner or later, right? We're we're already. We're headed there.
03:25:25 I know there's people that think we can take a detour, but we're on a train track and this train's got no brakes as we used to say in 2016.
Speaker 6
03:25:33 6.Devon Stack
03:25:35 Bill Monigan says what you were saying earlier about never seeing whites prevail in fights and movies and TV made me wonder if that was why the scene in Temple of Doom is so iconic, where indie shoots the big murderous brown guy getting to watch a white guy use the superior technology.03:25:55 And wit to prevail against savagery. Uh, yeah, that is part of it. There is a little bit of that, I think to it where it's just like, you know, Western American white guy is is doesn't have the time to waste on on the big brown savage. And just as dispatches him with the.
03:26:15 Superior technology. Yeah, I could see that as being an element to it. I don't think that's unreal. Like, even if that's it's under under the surface, kind of a feeling people are getting from that scene. I could see that as.
03:26:28 As being a component to that. Why that's funny, ripped homeless Guy says. Interestingly, most US enemies and frenemies tend to be rival oil and arms producers. Israel is just an aircraft carrier for the US. Most of the money donated to Israel as a gift and ends up in the.
03:26:49 Mic bank account.
03:26:52 Which is military industrial complex. Yeah, that. Well, I think that's part.
03:26:56 Of the deal.
03:26:57 Right. Is at least a certain percentage of it. I don't know, or no. Maybe no. They're the ones that are excluded from that, I think.
03:27:05 Other countries that's part of the deal where they.
03:27:08 The quote UN quote.
03:27:09 Foreign aid must be spent at American companies and usually at at those kinds of contractors. I think Israel just does it.
03:27:21 Because.
03:27:23 We make good weapons, but they also deposit a lot of that money right back into the Federal Reserve and.
03:27:29 Get.
03:27:30 Some of that interest money, good green vibe says in popular opinion heterosexual men can wear a pink T-shirt or polo and not be a fad.
03:27:41 Yeah. I mean in in a.
03:27:44 In a certain context, I guess, I guess you could say.
03:27:47 That.
03:27:48 I don't. I don't see pink shirts, and I immediately think ***, although there are pink shirts that definitely make me immediately think ***.
03:27:56 Milk or trucker says the orderlies and doctors in the inner cities get bored late at night when a black woman gives birth to a baby she usually hasn't thought of a name, so they try to outdo themselves by coming up with funny names for the baby. For her. That's where names like.
03:28:16 Sonny Curry come from uh. I've never heard that, but I could see that being.
03:28:24 I could see that being realistic.
03:28:28 I don't. I I could. Well, I could definitely think of some names.
03:28:32 There's that, that Reddit post that I'm sure it's a me, I'm sure.
03:28:35 It's not real.
03:28:37 Where there's that, that Indian girl who's like? Oh, I'm really concerned. I I just found out my white husband is a racist. I think I'm going to have to. I'm actually thinking about divorcing him because.
03:28:50 He we named our daughter. I I thought it was just an American name. I didn't know what it meant, but then today I found out what what it meant. And and the name that she had named. You know, according to this, most definitely fake Reddit post, he named the the daughter Fajita. But I can dream.
03:29:09 Hope that something that funny happened that would be hilarious.
03:29:14 Already go over to rumble.
03:29:17 And rumble, which might have been.
03:29:19 All ****** ** because of.
03:29:23 The dropouts.
03:29:25 Because the chats all locked up for me.
03:29:34 Yeah, it's all ****** ** for me for.
03:29:36 Some reason?
03:29:38 What I what I will see is there's one that at least one here, no long pork, says Devin. What do you think? That gay.
03:29:47 Top of fruit of the loom we have never used a cornucopia.
03:29:54 And our logo was about.
03:29:59 You know that's that's one of those he's talking about the Mandela effect. I never understood why they called the Mandela effect, because I never.
03:30:09 Thought that the Nelson Mandela like that was never like a.
03:30:13 Inconsistency in my in my brain versus reality like I never thought anything like, oh, no, no smell is dead or whatever. I never thought that. So I don't know what, why people.
03:30:25 Latched on to that or why some people. Maybe it's because I'm just not old enough for that to be like a big thing in my life. But I do remember through the room having the cornucopia in the background.
03:30:35 I'm.
03:30:37 I wonder if maybe there was a commercial.
03:30:41 Then had it in the background like they were all crawling out of it or something like that. Or maybe there was some other logo. There was similar around the same time.
03:30:55 But I can picture it. I can picture it in my head. I can picture the fruit of the loom logo with the cornucopia in it, in my head.
03:31:03 And.
03:31:06 It is odd. I don't know how to.
03:31:07 Explain it.
03:31:09 Who knows, maybe when they powered CERN on right, maybe they they tore.
03:31:13 Tore the the the fabric of space-time and now we're in some kind of maybe it's like the event Horizon movie, maybe someone they activated that. It actually took us into some kind of weird hell and that's actually what's happening to the West, right?
03:31:26 Now this like if if we were back in our old reality where they had the Bernstein bears and and the cornucopia through the loom, then everything's fine over there. But we're we got stuck in the ******* ship universe.
03:31:39 I don't know on that note.
03:31:42 Thanks everyone for coming out here. This is kind of a long one. I'm probably gonna hopefully I I don't think the replay is going to nicely be ready because of the dropouts.
03:31:53 However, I could be mistaken. Hopefully I'm wrong. If I'm right, I will have to download the bits and sew them together and render it and then upload it so it'll be a little bit before the replay is available. So.
03:32:07 I think Rumble will probably work.
Speaker 9
03:32:10 Rumbling usually.Devon Stack
03:32:12 Withstands the sort of.03:32:15 Nonsense. So hopefully rumble still works anyway. Alright guys, hope you have a good rest of your week. Thank you everyone for being here and being here again on Saturday. Same bad time, same bat channel.
Speaker 9
03:32:29 For black pilled.Devon Stack
03:32:34 I am of course.Speaker 6
03:32:37 Devon stag.Numbers Lady
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Speaker 20
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03:32:49 Helps control your appetite so you lose weight, yet AIDS lets you taste you and enjoy. And the appetite suppression and AIDS is not a stimulant.Speaker 44
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03:33:02 Question. Why take diet pills when you can enjoy aids? Aids help you lose weight without making you jittery?Speaker 3
03:33:08 Yeah.Speaker 13
03:33:10 Watching CNN last week, you examined the deadly flaws of this aircraft. You joined 4 newsmen in remembrance of Frank Reynolds. You debated the censure of two congressmen this week. Get the facts about AIDS, a CNN Special report.